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Do you remember the amazing game of Memory?

The aim of the game is to remember each card you flip over and find all the pairs.

In a similar fashion, Dave Brown, the design blogger at Holiday Matinee created “The Amazing Game of REcollection,” that turns the art of discovery into a fun game that rewards you for playing. For online shoppers in need of a brain exercise, the app is great. Not only does playing the app double as online shopping, but for each board completed, you are given 15% discount codes to various online shopping sites like Toddland, Photojojo, WeJetSet, Feelgoodz, and Holstee.

There’s an argument circulating that we don’t care about our privacy as much as we did when Facebook rolled out with its “promises”, justifying, in part, this decision. Where do you stand? Will you take steps to remove information from Facebook to keep it from going public? See the article for clarification of Facebook’s claim that these changes are “opt in”.

Once upon a time, Facebook could be used simply to share your interests and information with a select small community of your own choosing. As Facebook’s privacy policy once promised, “No personal information that you submit to Facebook will be available to any user of the Web Site who does not belong to at least one of the groups specified by you in your privacy settings.”How times have changed.Today, Facebook removed its users’ ability to control who can see their own interests and personal information. Certain parts of users’ profiles, “including your current city, hometown, education and work, and likes and interests” will now be transformed into “connections,” meaning that they will be shared publicly. If you don’t want these parts of your profile to be made public, your only option is to delete them.Read more at www.eff.org

A new way to measure word-of-mouth marketing Assessing its impact as well as its volume will help companies take better advantage of buzz. APRIL 2010 • Jacques Bughin, Jonathan Doogan, and Ole Jørgen Vetvik

Exhibit 1: Word of mouth is influential throughout the consumer decision journey. Exhibit 2: By looking at impact as well as volume, marketers can measure the effects of word-of-mouth messages more accurately.

Consumers have always valued opinions expressed directly to them. Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes up a consumer’s mind is not only simple but also free: a word-of-mouth recommendation from a trusted source. As consumers overwhelmed by product choices tune out the ever-growing barrage of traditional marketing, word of mouth cuts through the noise quickly and effectively.Indeed, word of mouth1 is the primary factor behind 20 to 50 percent of all purchasing decisions. Its influence is greatest when consumers are buying a product for the first time or when products are relatively expensive, factors that tend to make people conduct more research, seek more opinions, and deliberate longer than they otherwise would. And its influence will probably grow: the digital revolution has amplified and accelerated its reach to the point where word of mouth is no longer an act of intimate, one-on-one communication. Today, it also operates on a one-to-many basis: product reviews are posted online and opinions disseminated through social networks. Some customers even create Web sites or blogs to praise or punish brands. Register to read this article.

Twitter has been forced to hand over the personal details of a British user in a libel battle that could have huge implications for free speech on the web.The social network has passed the name, email address and telephone number of a south Tyneside councillor accused of libelling the local authority via a series of anonymous Twitter accounts. South Tyneside council took the legal fight to the superior court of California, which ordered Twitter, based in San Francisco, to hand over the user's private details.It is believed to be the first time Twitter has bowed to legal pressure to identify anonymous users and comes amid a huge row over privacy and free speech online.Ryan Giggs, the Manchester United footballer named as being the plaintiff in a gagging order preventing reporting of an alleged affair with a reality TV model, is separately attempting to unmask Twitter users accused of revealing details of the privacy injunction.

However, Giggs brought the lawsuit at the high court in London and the move to use California courts is likely to be seen as a landmark moment in the internet privacy battle.

Ahmed Khan, the south Tyneside councillor accused of being the author of the pseudonymous Twitter accounts, described the council's move as "Orwellian". Khan received an email from Twitter earlier this month informing him that the site had handed over his personal information. He denies being the author of the allegedly defamatory material.

The latest wave of social networks document, photograph and broadcast your every move, opening an unprecedented opportunity for small businesses and big brands alike to target consumers based on their whereabouts and activities.Local Response wants to help businesses collect and respond to their customers’ public posts. The platform scans Twitter for explicit checkins to locations, like on Foursquare, as well as natural language that indicates location (ex. “I’m going to…”), and responds with Twitter @mentions on behalf of businesses. Messages most often include a coupon or offer in a bit.ly link.In other words, when customers check into a store on Foursquare, the store can send them a coupon while they are there. If customers tweet a photo through Instragram from a competing store, they might get the same coupon.

Twitter is updating its authentication system to give users more control over how third-party applications can access their accounts. Applications will now have to explicitly request additional permission from the user during the authentication process in order to send and receive direct messages on behalf of the user. At first glance, the change seems like a welcome improvement to the Twitter APIs. Support for granular permission tiers is one of the technical advantages of authority delegation systems like OAuth

Twitter's approach to implementing the feature comes with some serious problems for third-party client implementors

The OAuth standard was originally intended to enable server-to-server authentication for limited third-party access to non-public APIs. It is poorly suited for open APIs with an arbitrary number of independent third-party applications. More significantly, it doesn't address the needs of desktop and mobile authentication at all. Despite the significant limitations of the standard, it is being adopted and mandated by a number of social networking services, including Twitter.

Google News has recently rolled out its Badges program and entered the world of meaningless digital rewards. Get excited. From now on, if you have a Google account, log in and enable your web history before reading articles on Google News, you will accrue what are basically experience points (my words, not theirs) which will unlock badges and eventually cause those badges to “level up” (their words, not mine) from bronze to silver, gold, platinum and finally “ultimate.” Badges are related to certain subjects and level up based on articles read about that subject. For instance, to use the example from the instructional video, if you read articles about basketball, you will level up your basketball badge. While you might expect a news-site achievement program to stop there, Google has gone the extra mile to implement a balancing effect. Gorging on a whole bunch of articles in one day won’t earn you as much xp as reading a moderate amount on a regular basis. Pavlovian conditioning much?

There is also, of course, a social networking application to be had here. Badges are automatically set to private but can be shared with friends.

There is something slightly juvenile about the concept of giving away badges for reading the news, and something condescending about Google giving you gold stars for browsing their websites, and you know what? I don’t care.

The problem with conversations is that they are more important than not reading that great article... Conversations are with people that I work with, that I meet at conferences and events, potential business partners, friends, family, readers, supporters, and more. I want these conversations because I respect these people. But I don't want it to seem that I'm ignoring people or that I'm arrogant in some way, but I have to admit this -- I can't keep up! And I bet many others can't keep up too.

Now they have to do this across a fragmented landscape of social networks and messaging platforms.

I'm hoping that people understand that it's not personal.

In a blog post on its site, the brains at Experian Hitwise claim startling information: there is one subsection of society where Google+ is gaining affection.

This subsection might be described as "miserable married people, stuck at home in the 'burbs with children." Naturally, Experian Hitwise doesn't describe them that way. It calls them the "Kids and Cabernet" group--"prosperous, middle-aged married couples living child-focused lives in affluent suburbs."

The study contrasts another societal subgroup--"Colleges and Cafes"--which appears to be gaining some disaffection for Google's new social-networking foray.

Cities are experimenting with releasing more public data, engaging with citizens on social networks, adopting open source software, and finding ways to use new technologies to work with their citizens. They've been doing it through the depth of the Great Recession, amidst aging infrastructure, spiraling costs and flat or falling budgets. In that context, using technology and the Internet to make government work better and cities smarter is no longer a "nice to have" ... it's become a must-have.

That's the kind of "citizensourcing" smarter government that Tolva is looking to tap into in Chicago.

"This is as much about citizens talking to the infrastructure of the city as infrastructure talking to itself," he said. "It's where urban informatics and smarter cities cross over to Gov 2.0. There are efficiencies to be gained by having both approaches. You get the best of both worlds by getting an Internet of things to grow."

Local data Alec Muffett is working on a scheme called the Mine Project. This aims to give consumers a local place to store their credentials and sensitive data, so they can choose which services they want to expose the data to.

"I believe the structure of the internet encourages individuals to host their own data. In some ways, it's a little unfortunate that everyone thinks it's easier to have a big company do it on their behalf, but it's entirely understandable," he says.

"It's a karmic cycle," he says. But sooner or later it is going to swing the other way, and people should prepare for an age when their data is once again their own, he argues.

It may be difficult to describe what exactly the phrase “an internet of things” means, but the pieces of the puzzle that are required for that to develop are all here today, ThingM CEO Mike Kuniavsky told attendees at GigaOM’s Mobilize conference in San Francisco. Those puzzle pieces include ubiquitous network connectivity, cloud-based services, cheap assembly of electronics, social design, open collaboration tools and low-volume sales channels. When put together, Kuniavsky said, they create an “innovation ecosystem” that is the foundation for an internet of things.

What kind of services is Schmidt referring to when he says that Google is looking at Google+ as an identity platform that could support other services? Dave Winer thinks that the company wants to effectively become a bank — something he also suspects that Apple and Amazon are interested in as well — and that’s definitely a possibility. Apple and Google both seem interested in NFC technology (near-field communication), which turns mobile devices into electronic wallets, and having a social network tied to an individual user’s identity would come in handy. Ross Dawson says Google wants to build a “reputation engine” using Google+ as a platform.

Qualcomm boss Paul Jacobs has outlined his vision of the future at the company's Innovation event: a world where mobile devices supplant PCs, with his company's chips at the heart of the ecosystem.

"The fundamental trend that we all know is that mobile is now the dominant computing platform," Jacobs told attendees. "That's not the future - that's now. The install base of smartphones has already surpassed PCs."

That's a sea change which shouldn't be overlooked, Jacobs argued. "There were limitations to how computing happened in the past - now we do it when we're moving around," he explained. "Mobile is everywhere with you - you take it wherever you go. It's about doing things when you have the time."

In a matter of hours, Facebook is going to host f8, its annual developer conference.

My sources are telling me that the company is going to make some sort of announcement around NFC technologies at the event as well.

The Places product will have some NFC elements built into them, and the social network is working closely with some hardware vendors.

Program doesn't require coupons or NFC chips; discounts appear on Amex statements after a purchase

Computerworld - American Express Thursday announced the national rollout of mobile payment system that pairs its Amex credit card with a user's smartphone-based Foursquare profile to offer discounts for retail purchases. The discounts, initially available from retailers H&M and Sports Authority, are credited to a user's Amex card within three to five days of a purchase, the company said, adding that no coupons, smartphone codes or NFC smartphone chips are needed. Foursquare, a mobile platform that uses GPS technology, currently has more than 10 million subscribers who use the service as a social network to share their location with friends. The joint effort requires that cardholders register with Amex to link their card to their Foursquare profile.

Currently NFC is seen as one of the most exciting areas in our industry in terms of revenue generation: projections show up to 700 million NFC-enabled mobile phones will be sold by 2013, according to Jupiter Research. At Nokia, however, we would argue that the industry's current focus on secure NFC may be at the expense of realizing the potential of open NFC. As pioneers in NFC technology, and as a founder of the NFC Forum, Nokia believes that open NFC will have a far greater impact on consumer behavior and the NFC ecosystem than secure NFC will. Open NFC has the potential to spur a vast number of business opportunities for developers, retailers, advertisers, electronics manufacturers and others.

NFC tags, which cost only a few cents, offer huge potential for advertisers, retailers and others to reach, reward and stay in touch with their customers. These tags can be promoted at any location, including a phone retail point, a coffee shop, or even at the local supermarket, with immediate and measurable results.

Open NFC will benefit consumers on a much larger scale and get people familiar with using their device for NFC interactions, before secure NFC reaches a high level of penetration. As more and more NFC phones come to the market in 2011 and 2012, open NFC will change the way consumers interact with each other and open up a host of opportunities for developers both large and small.

Mobile games are the most popular type of apps amongst smartphone users, according to the latest report by Nielsen.The report shows that 64% of users who downloaded an app in the past 30 days have downloaded a game.Weather, social networking and apps that fall into categories of maps/navigation and search are also very popular apps, followed by music and news apps, as you can see in the chart below.