Google News has recently rolled out its Badges program and entered the world of meaningless digital rewards. Get excited. From now on, if you have a Google account, log in and enable your web history before reading articles on Google News, you will accrue what are basically experience points (my words, not theirs) which will unlock badges and eventually cause those badges to “level up” (their words, not mine) from bronze to silver, gold, platinum and finally “ultimate.” Badges are related to certain subjects and level up based on articles read about that subject. For instance, to use the example from the instructional video, if you read articles about basketball, you will level up your basketball badge. While you might expect a news-site achievement program to stop there, Google has gone the extra mile to implement a balancing effect. Gorging on a whole bunch of articles in one day won’t earn you as much xp as reading a moderate amount on a regular basis. Pavlovian conditioning much?