Lesson: Articles on Visual Design - 2 views
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t's about how much visual weight different parts of your design have.
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Kristina Dvorak on 06 Jun 18Have variety without overdoing it. The Yahoo example in the lesson was a great example of too much information that confuses the viewer.
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Position — Where something is on a page clearly influences in what order the user sees it. Color — Using bold and subtle colors is a simple way to tell your user where to look. Contrast — Being different makes things stand out, while being the same makes them secondary. Size — Big takes precedence over little (unless everything is big, in which case little might stand out thanks to Contrast) Design Elements — if there is a gigantic arrow pointing at something, guess where the user will look?
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Web site is being unable to figure out where to go or where you are.
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So if there was a download button, for example, I would make a little download image. In the last year or so, I've switched to using CSS to make my buttons and have never looked back.
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Consistency means making everything match. Heading sizes, font choices, coloring, button styles, spacing, design elements, illustration styles, photo choices, etc. Everything should be themed to make your design coherent between pages and on the same page.
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Exercise.