Group items tagged

On my last day in Beijing, I was having breakfast and perusing China Daily, an English-language newspaper, when I came upon a full-page ad that captured succinctly – better than any economist’s speech could – two of the most powerful signs of China’s emerging economic growth. The photo in the ad was one of the many spectacular skyscrapers rising up across Beijing as far as the eye can see. The copy, brilliant in its simplicity, read, “Believe in the power of brands.”

The new brand image also better integrates JLM Pacific Epoch into the JL McGregor & Company family.    Acquired in early 2007, JLM Pacific Epoch (formerly Pacific Epoch) offers China media summaries, analyst commentary, and sector research from JL McGregor & Company on its Web site www.pacificepoch.com and through its daily newsletters.

专业人士或专业服务的知名度、声誉，主要来自其专业知识的传播和实践，以及围绕传 播和实践，与广大目标消费群所进行交流互动。

具体来说，网络个人品牌的管理包括以下三个层面，对于每个层面我作一个简单的介绍： 身份管理（Personal Identity Management） 知名度和品牌（Personal Awareness and Branding） 声誉管理（Reputation Management）

虽然有一些专业人士（IT、媒体界的居多）借助网络和社会化媒体，通过建立个人品牌极大拓展了自身的职业发展空间，但是总的来说，人们对网络个 人品牌的认识和实践还处于“石器时代”。

Nizuc, located on the Riviera Maya, is an exclusive resort property and private residences that incorporates world-class architecture and design, respect for and preservation of the natural landscape, while delivering a level of service, hospitality and warmth that redefines luxury. What began as a vision born from developer Alan Becker has been given life through the collaboration of a team of designers and hospitality visionaries. CSA created a luxury brand identity that embodies Nizuc - where Maya steps into the future

But if you go back a few thousand years, the site was home to the Mayans, a highly advanced civilization whose ruins still dot the region. Among their many accomplishments, the Mayans developed one of the most sophisticated writing systems in Mezo-America, with over 800 glyphs and symbols. And that’s where the New York-based design and branding firm Carbone Smolan began its brainstorming to create a symbol that would capture the essence of the resort’s history and culture. “We understood that Punta Nizuc was Mayan for “nose of the dog” “ says co-founder Leslie Smolan. “After researching the Mayan culture, and noting visual cues like anthropomorphic creatures with softly rounded, wave like forms, our sketch process and final logo incorporates both, evoking both dog and sea.” Smolan shared her Nizuc mood board to show us the earlier incarnations of their ideas. The logo also reflects the Mayan belief in the circular nature of the continuum of life – birth, death, rebirth. So, Smolan says, the logo is designed to keep your eye moving around the mark. It’s a cool little bit of cultural conscription, and looks surprisingly authentic, even if its pedigree is more Manhattan than Mayan. Of course, a strictly New York interpretation of what “nose of the dog” would look like would probably be something cold and wet – not the pictogram you’d want to represent a luxury a beach resort.

if you’re planning to set up a website to appeal to Chinese consumers, don’t assume that the URL and the “name” of the website are the same.  I’d suggest first focusing on the Chinese name of the website, and then picking a URL that is somehow related to the Chinese name, or failing that, a URL that is short and simple to remember.  Also, don’t be afraid to use URLs that are based on numbers.  This approach is quite popular.

Hi, Tom, that’s a great post on online branding of Chinese website. I still don’t like use URLs that are based on numbers. Smart people could find the idea for same URLs (by Pin Ying) and Chinese website Name. For example: 豆瓣douban.com is great name.

Social Computing Reading List I. Broad Marketing/Business Theory Focused The Cluetrain Manifesto Christopher Locke The Purple Cow Seth Godin The Long Tail: Why the Future of Business is Selling Less of More Chris Anderson The Age of Conversation Gavin Heaton and Drew McLellan Meatball Sundae: Is Your Marketing Out of Sync? Seth Godin The Open Brand Kelly Mooney and Nita Rollins II. Consumer Behavior/Case Study Focused Made to Stick: Why Some Ideas Survive and Others Die Chip Heath & Dan Heath Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (Kindle Edition) Robert Scoble Join the Conversation: How to Engage Marketing Weary Consumers with the Power of Community, Dialogue and Partnership Joseph Jaffe Smart Mobs: The Next Social Revolution Howard Rheingold III. Tactical Focused Word of Mouth Marketing: How Smart Companies Get People Talking Andy Sernovitz Citizen Marketers: When People are the Message Ben McConnell and Jackie Huba   Posted by Brook Miller on April 8, 2008

All three companies have used the personal brands of their founder’s effectively to launch, and all are leveraging social networks. (Side note: It is very interesting that Facebook and Twitter made the top 10 for all three.) Mahalo is also doing a great job getting their content featured on other sites, and Guy is doing a great job evangelizing Truemors at conferences. It will be interesting to see if Leah, Kevin, Guy and Jason can sustain their momentum over the coming months as the hype settles, and the product themselves become the real growth driver. It will most certainly be an interesting ride, and we’ll be keeping a close eye on their progress and tactics