THE BEACONS FAQ: Everything You Need To Know About Beacons And Apple's iBeacon System - 3 views
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shirley on 01 Dec 14Beacons are a new type of device that could change the way people shop in stores and revolutionize how retailers collect consumer data and interact with shoppers. Retailers can use beacons to trigger location-based features on customers' smartphone apps, including targeted coupons, store maps, and hands-free payments. -
fjtigani on 03 Dec 14seems like there are some clear privacy issues here but I'm pretty conflicted on the use of these as it is advantageous for all parties when consumers allow businesses to target them more efficiently