The Ogilvy Digital Marketing Academy

Summary from the ODMA's first User Experience workshop

Landing Pages: Create, Publish & A/B Test Without I.T. 

Explains Youtube's TrueView advertising feature, where you only pay when someone watches your whole ad. 

Australian police officers deliver a restraining order via video on Facebook...

Microsoft report on how Financial Services companies should handle digital marketing

Links posted at the beginning of tweets get more clicks than those posted at the end. 

Vimeo Video School is a fun place for anyone to learn how to make better videos. 

According to the data, if you have a Klout score between 75 and 80, the half-life of your tweets is 2 hours and 45 minutes. The half-life of a tweet jumps to 5 hours and 15 minutes for users with Klout scores between 80 and 85. That's not too shabby when compared against the half-life of tweets for those with scores between 40 and 70. This sad group of folks, which includes yours truly, will find that their tweets reach the half-life point after just five minutes. So our tweets do get dispersed via retweets, as the second chart ilustrates, but they die off rather quickly.

Can digital be experienced as real? Put on your headphones, close your eyes, and decide for yourself.