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Links posted at the beginning of tweets get more clicks than those posted at the end. 

We might trust the personal opinions of our closest friends on Facebook, but most factual information is shared in links via distant contacts

 In a devastating 2011 study of 600 CEOs and decision makers by the London-based Fournaise Marketing Group, 73% of them said that CMOs lack business credibility and the ability to generate sufficient business growth, 72% are tired of being asked for money without explaining how it will generate increased business, and 77% have had it with all the talk about brand equity that can't be linked to actual firm equity or any other recognized financial metric.