he app world is becoming like one giant forest, millions and millions of trees. So, if one of those trees falls and no one is around to hear it, does it make a sound? Sure, there are SEO tricks, word-of-mouth marketing tools and built-in demographic identifiers that might help move your product up the ever-growing search list of apps, whether the list is for books, games or lifestyle tools. Moreover, thousands of companies in the market today make extravagant claims of being able to get your app noticed.
Many developers fall into the trap of allocating tight budget dollars to quick “tech” fixes in a desperate attempt to lift their app above the crowd. However, in this age of digital distraction, one mechanism to help that tree stand out is a tried-and-true PR marketing campaign.
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Internet 2011 in numbers | Royal Pingdom - 0 views
Marketing Is Dead - Harvard Business Review - 0 views
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In a devastating 2011 study of 600 CEOs and decision makers by the London-based Fournaise Marketing Group, 73% of them said that CMOs lack business credibility and the ability to generate sufficient business growth, 72% are tired of being asked for money without explaining how it will generate increased business, and 77% have had it with all the talk about brand equity that can't be linked to actual firm equity or any other recognized financial metric.
Gadget Web Site - 3,5m gamers in SA - 0 views
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At the end of 2011, the South African video gaming industry passed R1.7 billion, with 3.5 million casual and hard-core gamers battling it out on mobile and wired consoles.
A User-Centered Approach To Web Design For Mobile Devices | Smashing Mobile - 0 views
The Art Of Launching An App: A Case Study | Smashing UX Design - 0 views
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Partnership Launches work best in pairs! Choose a partner whose background gels with your app. For example, Ruckus Media 16 just announced a unique partnership with New York City’s PBS station for the “Cyberchase” app in its math series. Relevance Find a way to tie your app to a current news or seasonal story. News outlets themselves know this better than anyone: just this month, the Washington Post launched a presidential election iPad app. Audience Don’t play to a stadium. Rather, cater to an small meaningful audience. Talking about specific audiences, there are even apps for nose-pickers 17 — as well as lawsuits 18 for alleged patent infringement on those nose-picking apps! Cause Share the wealth by helping a needy organization that fits your app’s demographic. This one really woke me up: did you know you could donate $0.25 to charity every time you hit the snooze button? Relationship Incorporate unique ways to address and engage your audience. Self Magazine, a leading women’s lifestyle publication, is unveiling a mobile app game 19 of its annual Self Workout in the Park, featuring fitness, health, fashion games with avatars, virtual goods and puzzles.
Facebook Commerce: The Beginner's Guide - 0 views
10 Steps to a Successful Social Media Marketing Strategy | Jeffbullas's Blog - 0 views
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1. Establish a clear, focussed vision 2. Obtain Commitment from Management 3. Perform Research 4. Create and Prioritize Goals 5. Create and Design Tactics to Achieve Goals 6. Determine the Cost and the Budget 7. Purchase Resources and Allocate to Achieve the Goals 8. Plan and Create Content 9. Publish and Promote on Social Networks 10. Measure and Monitor Results
Norte Beer: PhotoBlocker | Chris Rawlinson - 0 views
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Non-digital innovation in response to digital culture. Senses when someone is taking a flash photo and reflects it back in a way that ruins the photo - so that "what happens in the club stays in the club"
GDC Tuesday: Playdom on Behavioral Economics in Games | Motivate. Play. - 0 views
How Is Customer Service Via Facebook? - 0 views
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If ignored by brands on social media sites, 45 percent of respondents said they would be angry, and 27.1 percent said they would no longer deal with the company.
The life and death of tweets, according to a week's worth of Klout data | VentureBeat - 0 views
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According to the data, if you have a Klout score between 75 and 80, the half-life of your tweets is 2 hours and 45 minutes. The half-life of a tweet jumps to 5 hours and 15 minutes for users with Klout scores between 80 and 85. That’s not too shabby when compared against the half-life of tweets for those with scores between 40 and 70. This sad group of folks, which includes yours truly, will find that their tweets reach the half-life point after just five minutes. So our tweets do get dispersed via retweets, as the second chart ilustrates, but they die off rather quickly.
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According to the data, if you have a Klout score between 75 and 80, the half-life of your tweets is 2 hours and 45 minutes. The half-life of a tweet jumps to 5 hours and 15 minutes for users with Klout scores between 80 and 85. That's not too shabby when compared against the half-life of tweets for those with scores between 40 and 70. This sad group of folks, which includes yours truly, will find that their tweets reach the half-life point after just five minutes. So our tweets do get dispersed via retweets, as the second chart ilustrates, but they die off rather quickly.
Five ways social media law can surprise you | memeburn - 0 views
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Australian police officers deliver a restraining order via video on Facebook...