Group items tagged

Article showing the importance of visual social media and ideas for creating branded visual content. "On Facebook, Photos get 7x more likes and 10x more shares than links."

another salesforce marketing cloud article, includes information about earning trust and engagement through social media. This website has quite a few good articles.

Article on determining the best time to post on Facebook for a business which may work as a general guide for us to start. This is on a site called Socialmedia today which has quite a bit of social media marketing information.

Article that directly addresses social media and student retention, very valuable since part of the population we're trying to reach are those students needing additional resources to succeed academically. Really like the idea of faculty to student connections but not sure how we might want to do that, I do have ideas though: Faculty interview/What I wish I knew as a student, faculty Q &A times, etc.

This may be something for later. It discusses assessment/attribution regarding social media conversion. Google Analytics is discussed with a link to setting up goals within the Google App.

This is a video demonstrating how to gather information for flickr's analytics. Notably, the speaker is working with a similar social media strategy of planned events.

This tool can monitor a few different social media apps simultaneously, but that feature isn't free. https://wiki.twentyfeet.com/display/TF/Twitter+Metrics - specifically lists the ways TwentyFeet measures/records Twitter content: Reputation Indicators, Lists, Conversations, Followers, etc.

This article is geared towards travel destination marketing but the piece I found interesting could be applicable to us in evaluaing Pinterest vs. Instagram is this: Pinterest "Agencies that select to use Pinterest usually have a collection of brand attributes to reinforce a key message. In addition, Pinterest is great to reach out to individuals who have common interests and will prompted to repin (or share) great images. Instagram Instagram is the ideal platform to encourage discussions based on the posted content and execute clever hashtag marketing strategies. Although the two tools basically address a fundamental need to share visual content, Pinterest and Instagram can allow tourism organizations to reach promotional objectives in different ways. It is a question of assessing the elements of a social media strategy which may include: Branding objectives Understanding the needs of the individuals in the target market (Please read, "Why The Future of Tourism Depends On Millennials and Market Research?") Generating the appropriate amount content A plan to post curated content on the designated applications Utilizing the correct key metrics to evaluate the success of the campaign on Pinterest, Instagram or both

Lists 5 free analytics apps for instagram, including reviews of each: Statigram (web app), Followers + (iOSapp), InstaFollow (iOS app), SimplyMeasured (web based, free in exchange for 1 tweet about the app), Nitrogram (web app). Also mentions Webstagram an app that generates network metrics on most popular hashtags, keywords, etc.

Includes a free trial and is a much more affordable monthly option. Hourly updates, interactive charts, excel export - very good balance of visual and more traditional info presentation.

Instagram has added a video feature to their app for iPhone users.