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Good brief article with brand assessment strategies which could easily translate to ODU Learns

This may be something for later. It discusses assessment/attribution regarding social media conversion. Google Analytics is discussed with a link to setting up goals within the Google App.

This article is geared towards travel destination marketing but the piece I found interesting could be applicable to us in evaluaing Pinterest vs. Instagram is this: Pinterest "Agencies that select to use Pinterest usually have a collection of brand attributes to reinforce a key message. In addition, Pinterest is great to reach out to individuals who have common interests and will prompted to repin (or share) great images. Instagram Instagram is the ideal platform to encourage discussions based on the posted content and execute clever hashtag marketing strategies. Although the two tools basically address a fundamental need to share visual content, Pinterest and Instagram can allow tourism organizations to reach promotional objectives in different ways. It is a question of assessing the elements of a social media strategy which may include: Branding objectives Understanding the needs of the individuals in the target market (Please read, "Why The Future of Tourism Depends On Millennials and Market Research?") Generating the appropriate amount content A plan to post curated content on the designated applications Utilizing the correct key metrics to evaluate the success of the campaign on Pinterest, Instagram or both

This tool can monitor a few different social media apps simultaneously, but that feature isn't free. https://wiki.twentyfeet.com/display/TF/Twitter+Metrics - specifically lists the ways TwentyFeet measures/records Twitter content: Reputation Indicators, Lists, Conversations, Followers, etc.

Twitonomy is free to use and features visual tools and filters to analyze Twitter accounts in a number of ways. Can also back up and export to Excel.

Free tool that provides quick analysis of any twitter account. Used ODULearns as an example in this link. Could be a good, free source of instant feedback/info.

Free tool/widget that focuses primarily on monitoring your account's growth. Premium accounts available for more in depth analysis.

Includes a free trial and is a much more affordable monthly option. Hourly updates, interactive charts, excel export - very good balance of visual and more traditional info presentation.

"UK-based Retweet lets you sync up your Twitter account to find which of your tweets were the most popular, a great trend-tracking tool for organizations to gauge their Twitter strategy success."

List and descriptions of 8 free Twitter analytic tools. They are very similar but still have specific benefits depending on your strategy/needs.