Article more about potential problems and mishaps with some information about handling customer tweets and reinforcing the idea that Twitter can be a 24/7 proposition.
This tool can monitor a few different social media apps simultaneously, but that feature isn't free. https://wiki.twentyfeet.com/display/TF/Twitter+Metrics - specifically lists the ways TwentyFeet measures/records Twitter content: Reputation Indicators, Lists, Conversations, Followers, etc.
Article about MLA listing how tweets should be cited and the controversy about it. Also interesting fact: did you know that the Library of Congress has been archiving every public tweet since 2006?
"UK-based Retweet lets you sync up your Twitter account to find which of your tweets were the most popular, a great trend-tracking tool for organizations to gauge their Twitter strategy success."
Free tool that provides quick analysis of any twitter account. Used ODULearns as an example in this link. Could be a good, free source of instant feedback/info.
Includes a free trial and is a much more affordable monthly option. Hourly updates, interactive charts, excel export - very good balance of visual and more traditional info presentation.
not sure why I didn't think of this before. Bitly (useful to shorten URL's in posts) keeps track of click throughs from your links. Could be useful to see what kind of content is generating interest.