Includes information on apps for instagram analytics as well as sing Instagram to market. Highlights what kinds of information each can collect and includes suggestions for different ways to Market effectively with Instagram
Article that directly addresses social media and student retention, very valuable since part of the population we're trying to reach are those students needing additional resources to succeed academically. Really like the idea of faculty to student connections but not sure how we might want to do that, I do have ideas though: Faculty interview/What I wish I knew as a student, faculty Q &A times, etc.
another salesforce marketing cloud article, includes information about earning trust and engagement through social media. This website has quite a few good articles.
This may be something for later. It discusses assessment/attribution regarding social media conversion. Google Analytics is discussed with a link to setting up goals within the Google App.