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This article is geared towards travel destination marketing but the piece I found interesting could be applicable to us in evaluaing Pinterest vs. Instagram is this: Pinterest "Agencies that select to use Pinterest usually have a collection of brand attributes to reinforce a key message. In addition, Pinterest is great to reach out to individuals who have common interests and will prompted to repin (or share) great images. Instagram Instagram is the ideal platform to encourage discussions based on the posted content and execute clever hashtag marketing strategies. Although the two tools basically address a fundamental need to share visual content, Pinterest and Instagram can allow tourism organizations to reach promotional objectives in different ways. It is a question of assessing the elements of a social media strategy which may include: Branding objectives Understanding the needs of the individuals in the target market (Please read, "Why The Future of Tourism Depends On Millennials and Market Research?") Generating the appropriate amount content A plan to post curated content on the designated applications Utilizing the correct key metrics to evaluate the success of the campaign on Pinterest, Instagram or both

Includes information on apps for instagram analytics as well as sing Instagram to market. Highlights what kinds of information each can collect and includes suggestions for different ways to Market effectively with Instagram

Lists 5 free analytics apps for instagram, including reviews of each: Statigram (web app), Followers + (iOSapp), InstaFollow (iOS app), SimplyMeasured (web based, free in exchange for 1 tweet about the app), Nitrogram (web app). Also mentions Webstagram an app that generates network metrics on most popular hashtags, keywords, etc.

Instagram has added a video feature to their app for iPhone users.