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Article showing the importance of visual social media and ideas for creating branded visual content. "On Facebook, Photos get 7x more likes and 10x more shares than links."

This is a 14 minute video about doodles and visual note taking as an alternative for traditional note-taking. This is something we might be able to streamline, but the idea is gaining a lot of ground. Sunni 

Twitonomy is free to use and features visual tools and filters to analyze Twitter accounts in a number of ways. Can also back up and export to Excel.

This article is geared towards travel destination marketing but the piece I found interesting could be applicable to us in evaluaing Pinterest vs. Instagram is this: Pinterest "Agencies that select to use Pinterest usually have a collection of brand attributes to reinforce a key message. In addition, Pinterest is great to reach out to individuals who have common interests and will prompted to repin (or share) great images. Instagram Instagram is the ideal platform to encourage discussions based on the posted content and execute clever hashtag marketing strategies. Although the two tools basically address a fundamental need to share visual content, Pinterest and Instagram can allow tourism organizations to reach promotional objectives in different ways. It is a question of assessing the elements of a social media strategy which may include: Branding objectives Understanding the needs of the individuals in the target market (Please read, "Why The Future of Tourism Depends On Millennials and Market Research?") Generating the appropriate amount content A plan to post curated content on the designated applications Utilizing the correct key metrics to evaluate the success of the campaign on Pinterest, Instagram or both

Includes a free trial and is a much more affordable monthly option. Hourly updates, interactive charts, excel export - very good balance of visual and more traditional info presentation.