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Jenni Young

GENDERED MARKETING | The Checkout | ABC1 - YouTube - 2 views

www.youtube.com/watch

Mass communication Part 2 Advertising Gender Marketing Gender contamination

shared by Jenni Young on 07 Jun 14 - No Cached
  • Jenni Young on 07 Jun 14
     
    Market segmentation - dividing the market by gender allows companies to sell more products, often costing women more.
  • Jenni Young on 07 Jun 14
     
    Market segmentation - dividing the market by gender allows companies to sell more products.
Jenni Young

LEGO Friends Petition: Parents, Women And Girls Ask Toy Companies To Stop Gender-Based ... - 0 views

www.huffingtonpost.com/...r-toy-marketing_n_1206293.html

Mass communication Part 1 Advertising Marketing Gender Stereotypes Toys

shared by Jenni Young on 21 Jan 14 - No Cached
  • Jenni Young on 21 Jan 14
     
    Debate over gender-based toy marketing has reached a fever pitch. In December, LEGO -- a brand that previously could do no wrong -- came out with a girlified version of their beloved blocks called LEGO Friends. Also has picture s of other toys that have become more girly or sexualised.
Jenni Young

Internet cell phone popcorn HOAX - secret revealed - YouTube - 0 views

www.youtube.com/watch

Mass communication Part 2 Advertising Viral video Stealth marketing Internet

shared by Jenni Young on 29 Apr 14 - No Cached
  • Jenni Young on 29 Apr 14
     
    Viral advertising based on hoax - stealth marketing
  • Jenni Young on 29 Apr 14
     
    Viral advertising based on hoax - stealth marketing
Jenni Young

Today's Girls Love Pink Bows as Playthings, but These Shoot - 0 views

www.nytimes.com/...laythings-but-these-shoot.html

Mass communication Part 2 Advertising Marketing Gender Stereotypes Toys

shared by Jenni Young on 24 Mar 14 - No Cached
  • Jenni Young on 24 Mar 14
     
    Inspired by a succession of female warrior heroes, toy makers are marketing a more aggressive line of playthings for girls - even as the industry clings to every shade of pink. (NY Times)
  • Jenni Young on 24 Mar 14
     
    Inspired by a succession of female warrior heroes, toy makers are marketing a more aggressive line of playthings for girls - even as the industry clings to every shade of pink. (NY Times)
Jenni Young

Marketing to Teens - 0 views

usatoday30.usatoday.com/...20010831-biz01.pdf

Mass communication Advertising Teens

shared by Jenni Young on 02 Mar 13 - No Cached
  • Jenni Young on 02 Mar 13
     
    USA Today case study of marketing to teens
Jenni Young

Is Diet Soda Girly? - 0 views

www.slate.com/...en_buy_a_product_men_flee.html

Mass communication Advertising Marketing Gender Gender contamination

shared by Jenni Young on 13 Aug 13 - No Cached
  • Jenni Young on 13 Aug 13
     
    Marketing companies take on gender contamination, the idea that when women flock to a product, men flee.
Jenni Young

Media Talk podcast: Marketing and advertising to children - a necessary evil? | Media |... - 0 views

www.theguardian.com/...marketing-advertising-children

Mass communication Part 2 Advertising Children Marketing Podcast

shared by Jenni Young on 08 May 14 - No Cached
  • Jenni Young on 08 May 14
     
    Although the advertising industry is subject to regulation, child-targeted advertising remains a concern, especially as kids spend more time online. John Plunkett and guests debate the issues (Guardian Online)
  • Jenni Young on 08 May 14
     
    Although the advertising industry is subject to regulation, child-targeted advertising remains a concern, especially as kids spend more time online. John Plunkett and guests debate the issues (Guardian Online)
Jenni Young

State of the World's Mothers - Save the Children - 0 views

www.savethechildren.org/...tate_of_the_Worlds_Mothers.htm

Mass communication Part 2 Advertising PSA Sex Advertising techniques

shared by Jenni Young on 09 May 14 - No Cached
  • Jenni Young on 09 May 14
     
    Save the Children is following the success of its 'If London Were Syria' campaign with a new global marketing spot that asks models to try to make poverty sound sexy.
  • Jenni Young on 09 May 14
     
    Save the Children is following the success of its 'If London Were Syria' campaign with a new global marketing spot that asks models to try to make poverty sound sexy.
Jenni Young

The Sly Tricks Marketers Use to Get You to Buy | Next Avenue - 0 views

www.nextavenue.org/...icks-marketers-use-get-you-buy

Mass communication Part 2 Persuasion Marketing Advertising techniques

shared by Jenni Young on 09 Aug 14 - No Cached
  • Jenni Young on 09 Aug 14
     
    "Hidden Persuasion" is a book which lays out the clever techniques used in advertising, packaging and websites that are designed to get you to buy.
  • Jenni Young on 09 Aug 14
     
    "Hidden Persuasion" is a book which lays out the clever techniques used in advertising, packaging and websites that are designed to get you to buy.
Jenni Young

Zeroing In on the Female Traveler - 0 views

www.nytimes.com/...in-on-the-female-traveler.html

Language Part 1 Gender Labels Women

shared by Jenni Young on 04 Aug 14 - No Cached
  • Jenni Young on 04 Aug 14
     
    Article about hotels marketing to female travellers also looks at the language used to define single childless women.
  • Jenni Young on 04 Aug 14
     
    Article about hotels marketing to female travellers also looks at the language used to define single childless women.
Jenni Young

The Merchants of Cool - 0 views

www.pbs.org/...cool

Mass communication Advertising Teens

shared by Jenni Young on 02 Mar 13 - No Cached
  • Jenni Young on 02 Mar 13
     
    PBS documentary about marketing aimed at teenagers
Jenni Young

Triumph of the Shill, Part 2 - 0 views

www.wimnonline.org/...triumph2.html

Mass communication Advertising Product Placement

shared by Jenni Young on 08 Mar 13 - No Cached
  • Jenni Young on 08 Mar 13
     
    Reality TV Lets Marketers Write the Script
Jenni Young

Media Smarts - 0 views

mediasmarts.ca

Mass communication Media Literacy

shared by Jenni Young on 27 Apr 13 - No Cached
  • Jenni Young on 27 Apr 13
     
    Canadian website that promotes digital and media literacy. Has many topics, including Marketing and Consumerism, Stereotyping, etc
Jenni Young

Feature This - Branded Entertainment Specialist - 0 views

www.hollywoodbrandedentertainment.com

"Mass communication" Advertising "Product Placement"

shared by Jenni Young on 26 Apr 13 - No Cached
  • Jenni Young on 26 Apr 13
     
    Marketing company website
Jenni Young

The Internship: One long ad for Google? - 0 views

www.bbc.com/...he-internship-a-movie-or-an-ad

Mass communication Part 2 Advertising Product placement

shared by Jenni Young on 04 Sep 13 - No Cached
  • Jenni Young on 04 Sep 13
     
    Product placement is nothing new - but a new film set in Google's headquarters takes it to new heights. Tom Brook looks at how movies can be vehicles for marketing messages.
Jenni Young

Coke's 'America the Beautiful' ad sparks controversy about language - 0 views

www.kansascity.com/...erica-the-beautiful-super.html

Mass communication Part 2 Advertising Coke USA Reaction Language Part 1 Bilingualism

shared by Jenni Young on 07 Feb 14 - No Cached
  • Jenni Young on 07 Feb 14
     
    Beautiful voices singing "America the Beautiful" in different languages sounds like marketing genius, right? Yet, Coke's commercial has sparked outrage among some.
Jenni Young

A Homegrown Comic Con Highlights Growth in Local Comics Market - 0 views

india.blogs.nytimes.com/...-growth-in-local-comics-market

Mass communication Part 2 Comics India

shared by Jenni Young on 01 Mar 14 - No Cached
  • Jenni Young on 01 Mar 14
     
    Attendance at Indian comic fan conventions has grown over the past three years, and publishers have taken notice.
Jenni Young

Comparing US and world covers for Time magazine - 0 views

www.dailykos.com/...World-Covers-for-TIME-Magazine

Mass communication Part 2 Magazines Time Bias

shared by Jenni Young on 26 Sep 13 - No Cached
  • Jenni Young on 26 Sep 13
     
    Each week, TIME Magazine designs covers for four markets: the U.S., Europe, Asia and the South Pacific. Often, America's cover is quite, well - different.
Jenni Young

10 Things You Should Know About the Global Ad Market - 0 views

adage.com/...245572

Mass communication Part 2 Advertising

shared by Jenni Young on 10 Dec 13 - No Cached
  • Jenni Young on 10 Dec 13
     
    What's The World's Second-Largest Ad Medium? Hint: You're Using It Right Now
Jenni Young

Ellen's Oscars selfie that went viral was not a marketing stunt, Samsung insists | Film... - 0 views

www.theguardian.com/...arketing-stunt-samsung-insists

Mass communication Part 2 Advertising Advertising techniques Selfie

shared by Jenni Young on 03 Apr 14 - No Cached
  • Jenni Young on 03 Apr 14
     
    The electronics company, a major sponsor, is nevertheless 'delighted' with the added exposure for its handset
  • Jenni Young on 03 Apr 14
     
    The electronics company, a major sponsor, is nevertheless 'delighted' with the added exposure for its handset
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