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Jenni Young

Is Diet Soda Girly? - 0 views

www.slate.com/...en_buy_a_product_men_flee.html

Mass communication Advertising Marketing Gender Gender contamination

shared by Jenni Young on 13 Aug 13 - No Cached
  • Jenni Young on 13 Aug 13
     
    Marketing companies take on gender contamination, the idea that when women flock to a product, men flee.
Jenni Young

GENDERED MARKETING | The Checkout | ABC1 - YouTube - 2 views

www.youtube.com/watch

Mass communication Part 2 Advertising Gender Marketing Gender contamination

shared by Jenni Young on 07 Jun 14 - No Cached
  • Jenni Young on 07 Jun 14
     
    Market segmentation - dividing the market by gender allows companies to sell more products, often costing women more.
  • Jenni Young on 07 Jun 14
     
    Market segmentation - dividing the market by gender allows companies to sell more products.
Jenni Young

Dr Pepper Ten 'not for women' - 0 views

usatoday30.usatoday.com/...1

Mass communication Part 2 Advertising Gender contamination

shared by Jenni Young on 17 Oct 13 - No Cached
  • Jenni Young on 17 Oct 13
     
    Dudes don't drink diet. Or at least that's the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group is rolling out with a macho ad campaign that proclaims "It's not for women."
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