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Jenni Young

John Oliver on Native Advertising: It's Gross, But This Is Our Fault - 3 views

mashable.com/...john-oliver-native-advertising

Mass communication Part 2 Advertising Advertising techniques Native advertising Persuasion

shared by Jenni Young on 15 Aug 14 - No Cached
  • Jenni Young on 15 Aug 14
     
    Native ads are typically integrated into a website's normal content, standing out far less than other forms of display advertising. The content is often tailored to the platform and can closely resemble regular articles.
  • Jenni Young on 15 Aug 14
     
    Native ads are typically integrated into a website's normal content, standing out far less than other forms of display advertising. The content is often tailored to the platform and can closely resemble regular articles.
Jenni Young

McSweeney's Internet Tendency: This is a Generic Brand Video by Kendra Eash - 0 views

www.mcsweeneys.net/...this-is-a-generic-brand-video

Mass communication Part 2 Advertising Advertising techniques Satire Poem

shared by Jenni Young on 30 Mar 14 - No Cached
  • Jenni Young on 30 Mar 14
     
    Poem by Kendra Eash - 'This Is a Generic Brand Video' - which looks at the techniques and cliches used in commercials.
  • Jenni Young on 30 Mar 14
     
    Poem by Kendra Eash - 'This Is a Generic Brand Video' - which looks at the techniques and cliches used in commercials.
  • Jenni Young on 16 May 14
     
    Poem which satirises advertising techniques and imagery
Jenni Young

The rise of poetry in advertising | Television & radio | The Guardian - 0 views

www.theguardian.com/...rise-poetry-in-advertising

Mass communication Part 2 Advertising Advertising techniques Poetry WT2

shared by Jenni Young on 17 May 14 - No Cached
  • Jenni Young on 17 May 14
     
    More companies, including McDonald's, are being moved to verse to advertise their products. Is this a welcome development?
  • Jenni Young on 17 May 14
     
    More companies, including McDonald's, are being moved to verse to advertise their products. Is this a welcome development?
Jenni Young

The Sly Tricks Marketers Use to Get You to Buy | Next Avenue - 0 views

www.nextavenue.org/...icks-marketers-use-get-you-buy

Mass communication Part 2 Persuasion Marketing Advertising techniques

shared by Jenni Young on 09 Aug 14 - No Cached
  • Jenni Young on 09 Aug 14
     
    "Hidden Persuasion" is a book which lays out the clever techniques used in advertising, packaging and websites that are designed to get you to buy.
  • Jenni Young on 09 Aug 14
     
    "Hidden Persuasion" is a book which lays out the clever techniques used in advertising, packaging and websites that are designed to get you to buy.
Jenni Young

POEMS OF ADVERTISEMENTS (poem) - Varjesh Solanki - India - Poetry International - 0 views

www.poetryinternationalweb.net/...POEMS-OF-ADVERTISEMENTS

Mass communication Part 2 Advertising techniques Found poetry Written Tasks

shared by Jenni Young on 17 May 14 - No Cached
  • Jenni Young on 17 May 14
     
    Poems based on words found in advertisements
  • Jenni Young on 17 May 14
     
    Poems based on words found in advertisements
Jenni Young

Ads & mass media at a glance : Poetry through the Ages - 0 views

www.webexhibits.org/...explore_21_media_atglance.html

Mass communication Part 2 Advertising Poetry Advertising techniques

shared by Jenni Young on 17 May 14 - No Cached
  • Jenni Young on 17 May 14
     
    Introduction to a section on poetry used in advertising and mass media. Clicking the next pages will take you to more detailed discussion
  • Jenni Young on 17 May 14
     
    Introduction to a section on poetry used in advertising and mass media. Clicking the next pages will take you to more detailed discussion
Jenni Young

How to Pitch Anything in 15 Seconds [video] - 0 views

www.forbes.com/...o-pitch-anything-in-15-seconds

Mass communication Language Persuasion Advertising Advertising techniques

shared by Jenni Young on 07 May 13 - No Cached
  • Jenni Young on 07 May 13
     
    Communications coach Carmine Gallo (Forbes.com)
Jenni Young

David Ortiz selfie distributed with the help of Samsung - Metro - The Boston Globe - 0 views

www.bostonglobe.com/...story.html

Mass communication Part 2 Advertising Advertising techniques Selfie

shared by Jenni Young on 03 Apr 14 - No Cached
  • Jenni Young on 03 Apr 14
     
    Samsung confirmed Tuesday that it had helped Ortiz take Tuesday's selfie with President Obama. The mobile provider then promoted the picture on Twitter to the company's 5.2 million followers.
  • Jenni Young on 03 Apr 14
     
    Samsung confirmed Tuesday that it had helped Ortiz take Tuesday's selfie with President Obama. The mobile provider then promoted the picture on Twitter to the company's 5.2 million followers.
Jenni Young

David Ortiz, President Obama selfie was a Samsung stunt - 0 views

www.washingtonpost.com/...ama-selfie-was-a-samsung-stunt

Mass communication Part 2 Advertising Advertising techniques Selfie

shared by Jenni Young on 03 Apr 14 - No Cached
  • Jenni Young on 03 Apr 14
     
    Just like Ellen DeGeneres's Oscar selfie, this really wasn't a genuine moment.
  • Jenni Young on 03 Apr 14
     
    Just like Ellen DeGeneres's Oscar selfie, this really wasn't a genuine moment.
Jenni Young

Ellen's Oscars selfie that went viral was not a marketing stunt, Samsung insists | Film... - 0 views

www.theguardian.com/...arketing-stunt-samsung-insists

Mass communication Part 2 Advertising Advertising techniques Selfie

shared by Jenni Young on 03 Apr 14 - No Cached
  • Jenni Young on 03 Apr 14
     
    The electronics company, a major sponsor, is nevertheless 'delighted' with the added exposure for its handset
  • Jenni Young on 03 Apr 14
     
    The electronics company, a major sponsor, is nevertheless 'delighted' with the added exposure for its handset
Jenni Young

State of the World's Mothers - Save the Children - 0 views

www.savethechildren.org/...tate_of_the_Worlds_Mothers.htm

Mass communication Part 2 Advertising PSA Sex Advertising techniques

shared by Jenni Young on 09 May 14 - No Cached
  • Jenni Young on 09 May 14
     
    Save the Children is following the success of its 'If London Were Syria' campaign with a new global marketing spot that asks models to try to make poverty sound sexy.
  • Jenni Young on 09 May 14
     
    Save the Children is following the success of its 'If London Were Syria' campaign with a new global marketing spot that asks models to try to make poverty sound sexy.
Jenni Young

Creative Review - The video of This is a Generic Brand Video - 0 views

www.creativereview.co.uk/...this-is-a-generic-brand-video

Mass communication Part 2 Advertising Advertising techniques Satire

shared by Jenni Young on 30 Mar 14 - No Cached
  • Jenni Young on 30 Mar 14
     
    Stock footage company Dissolve made a video to accompany Kendra Eash's satirical poem, This Is A Generic Brand Video.
  • Jenni Young on 30 Mar 14
     
    Stock footage company Dissolve made a video to accompany Kendra Eash's satirical poem, This Is A Generic Brand Video.
  • Jenni Young on 16 May 14
     
    Stock footage company Dissolve made a video to accompany Kendra Eash's satirical poem, This Is A Generic Brand Video.
Jenni Young

Techniques for analyzing visual texts - 0 views

www.matrix.edu.au/es-for-analysing-a-visual-text

Mass communication Advertising Visual texts

shared by Jenni Young on 18 Mar 13 - No Cached
  • Jenni Young on 18 Mar 13
     
    From an Australian education website.
Jenni Young

How Much Can a Celebrity Make for Tweeting? - 0 views

www.vulture.com/...lebrity-make-for-tweeting.html

Mass communication Part 2 Advertising techniques Celebrity Social Media Twitter

shared by Jenni Young on 08 Apr 14 - No Cached
  • Jenni Young on 08 Apr 14
     
    The weirdest thing about the rumor that Kim Kardashian gets paid $10,000 for a Twitter endorsement is that it's true.
  • Jenni Young on 08 Apr 14
     
    The weirdest thing about the rumor that Kim Kardashian gets paid $10,000 for a Twitter endorsement is that it's true.
Jenni Young

Do Celebrity Endorsements Work? - MarketWatch - 0 views

www.smartmoney.com/...ndorsements-work-1300481444531

Mass communication Part 2 Advertising techniques Celebrity

shared by Jenni Young on 08 Apr 14 - No Cached
  • Jenni Young on 08 Apr 14
     
    We believe objects can impart the "essence" of those who shill them.
  • Jenni Young on 08 Apr 14
     
    We believe objects can impart the "essence" of those who shill them.
Jenni Young

Celebrity endorsements: do they work? | Stuff.co.nz - 0 views

www.stuff.co.nz/...ity-endorsements-do-they-work.

Mass communication Part 2 Advertising techniques Celebrity

shared by Jenni Young on 08 Apr 14 - No Cached
  • Jenni Young on 08 Apr 14
     
    Do you think celebrity endorsements help you make purchasing decisions? Are you more likely to switch to a brand if you know the face of their ad campaigns?
  • Jenni Young on 08 Apr 14
     
    Do you think celebrity endorsements help you make purchasing decisions? Are you more likely to switch to a brand if you know the face of their ad campaigns?
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