Know your film product placement - 0 views
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Jenni Young on 26 Apr 13A vanguard of brands on the frontline of product placement are exposing themselves to negative associations. from Guardian
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Scene stealers: product placement becomes more ubiquitous - smh.com.au - 0 views
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Product placement is not new. In 1951, Katharine Hepburn poured Gordon's gin overboard in The African Queen, in 1982 the kiddies ate Reese's Pieces in ET: The Extra-Terrestrial and in 1990 Bruce Willis fought baddies with a Black & Decker drill in Die Hard II. - The Sydney Morning Herald
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Product placement is not new. In 1951, Katharine Hepburn poured Gordon's gin overboard in The African Queen, in 1982 the kiddies ate Reese's Pieces in ET: The Extra-Terrestrial and in 1990 Bruce Willis fought baddies with a Black & Decker drill in Die Hard II. - The Sydney Morning Herald
TED Talk: Rory Sutherland: Life lessons from an ad man - 0 views
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Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider "real" value -- and his conclusion has interesting consequences for how we look at life.
The Evolution Of James Bond Movie Product Placement Read more: http://www.businessinsi... - 1 views
A Product Placement Hall of Fame - 2 views
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10 famous examples of Product Placement. From Businessweek.
Triumph of the Shill - 0 views
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WIMN article. Product placement run amok.
brief video history of product placement - 0 views
Product Placement - 2 views
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Guardian UK website
BBC guidelines on product prominence - 1 views
Comment Is Free - Product Placement - 0 views
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Guardian website
Announcing the 2013 Brandcameo Product Placement Award Winners - 0 views
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from brandchannel
The Internship: One long ad for Google? - 0 views
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Product placement is nothing new - but a new film set in Google's headquarters takes it to new heights. Tom Brook looks at how movies can be vehicles for marketing messages.
An Artist Made A Bunch Of Hilarious Fake Posters That Advertise Photoshop As Though It ... - 0 views
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"The inspiration was from noticing beauty ads over the years looking unrealistically perfect, and thinking that they may as well be advertising Photoshop than what they sell. I just decided to make a fun, exaggerated parody of the ads and turn them around to make Photoshop the beauty product, instead."
Tearjerking Ad Reminds Everyone What Fatherhood Is Really All About - 0 views
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New commercial for Dove men's products aims to combat pervasive negative stereotypes about fatherhood, particularly those seen on camera.
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New commercial for Dove men's products aims to combat pervasive negative stereotypes about fatherhood, particularly those seen on camera.
The rise of poetry in advertising | Television & radio | The Guardian - 0 views
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More companies, including McDonald's, are being moved to verse to advertise their products. Is this a welcome development?
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More companies, including McDonald's, are being moved to verse to advertise their products. Is this a welcome development?
GENDERED MARKETING | The Checkout | ABC1 - YouTube - 2 views
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Market segmentation - dividing the market by gender allows companies to sell more products, often costing women more.
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Market segmentation - dividing the market by gender allows companies to sell more products.
40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Bored Panda - 0 views
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Many people complain about advertisements as an obnoxious way for companies to invade our everyday lives and cram their products down our throats, but that's not all that advertisements are good for. The advertisements on this list are excellent examples of effective advertising strategies for social issue campaigns that let their voices be heard.
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Many people complain about advertisements as an obnoxious way for companies to invade our everyday lives and cram their products down our throats, but that's not all that advertisements are good for. The advertisements on this list are excellent examples of effective advertising strategies for social issue campaigns that let their voices be heard.