Rationally Speaking: Between scientists and citizens, part I - 0 views
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The authors suggest that there are two publics for science communication, one that is liberal, educated and with a number of resources at its disposals; the other with less predictable and less-formed opinions. The authors explored empirically (via a survey of 108 Colorado citizens) the responses of liberal and educated people to scientific jargon by exposing them to two “treatments”: jargon-laden vs lay terminology news articles. The results found that scientists were considered the most credible sources in the specific area of environmental science (94.3% agreed), followed by activists (61.1%). The least credible were industry representatives, clergy and celebrities. (Remember, this is among liberal educated people.) Interestingly, the use of jargon per se did not increase acceptance of the news source or of the content of the story. So the presence of scientific expertise is important, not so the presence of actual scientific details in the story.
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There is no complete account of the scientific method, and again one can choose certain methods rather than others, depending on what one is trying to accomplish (a choice that is itself informed by one’s values). And of course the Duhem-Quine thesis shows that there is no straightforward way to falsify scientific theories (contra Popper). If there were supernatural causes that interact with (or override) the causes being studied by science, but are themselves undiscoverable, this would lead to false conclusions and bad predictions. Which means that the truth is discoverable empirically only if such supernatural causes are not active. Science cannot answer the question of whether such factors are present, which raises the question of whether we ought to proceed as if they were not (i.e., methodological naturalism).
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Expertise is often thought of in terms of skills, but within the context of science communication it really refers to authority and credibility. Expertise is communicated at least in part through the use of jargon, with which of course most journalists are not familiar. Jargon provides an air of authority, but at the same time the concepts referred to become inaccessible to non-specialists. Interestingly, journalists prefer sources that limit the use of jargon, but they themselves deploy jargon to demonstrate scientific proficiency.