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Weiye Loh

Solar Maps Reveal Exactly How Much Sun Hits Every Inch of a City | The Utopianist - Thi... - 0 views

  • The New York solar map just debuted at the fifth annual Solar Summit. Solvecimate News reports: “The map is an important part of this effort,” said Tria Case, who heads the New York City solar map project as director of sustainability for the university. “It’s a tool that building and homeowners, installers, city officials and Con Ed can use.” The map is exact. During night flights over New Yok in May 2010, a twin-engine plane equipped with lasers captured the architecture of the city. From these images, CUNY’s Center for Advanced Research of Spatial Information created a 3-D model of the city. “It’s as if we shrink-wrapped the entire city in paper lined with a one-meter grid and got the exact elevation and horizontal location of each square meter,” Sean Ahearn, the geographer who directs the center, told SolveClimate News. Ahearn said the site incorporates so many bytes of information that it took a supercomputer with 10 processors some 50 hours to generate the map interface. The website can calculate how much solar radiation hits every square meter of the city — every hour, every day for an entire year. For building owners it means they can size up of the solar energy potential of their rooftops within minutes.
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    cities are turning to advanced, but easy-to-use solar maps that determine exactly how much sunlight falls on every inch of the city. That way, property owners can see upfront and center the clear benefits of installing solar. The latest - and by far the biggest - such initiative is coming to New York City, and well-received efforts have already spurred solar growth in San Francisco and Germany.
Weiye Loh

Rubber data | plus.maths.org - 0 views

  • Maps are great because our brains are good at making sense of pictures. So representing data in a visual form is a good way of understanding it. The question is how.
  • in reality things are more complicated. You'll probably have thousands of books and customers. Each book now comes, not with a pair of numbers, but with a huge long list containing the rating of each customer or perhaps a blank if a specific customer hasn't rated the book. Now you can't simply plot the data and spot the pattern. This is where topology comes to the rescue: it gives a neat way of turning shapes into networks. Suppose you've got a wobbly circle as in the figure below. You can cover it by overlapping regions and then draw a dot on a piece of paper for each region. You then connect dots corresponding to overlapping regions by an edge. The network doesn't retain the wobbliness of the shape, that information has been lost, but its topology, the fact that it's circular, is clearly visible. And the great thing is that it doesn't matter what kind of covering you use to make your network. As long as the regions are small enough — the resolution is high enough — the network will draw out the topology of the shape.
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    The reason why even the most bewildered tourist can find their way around the tube network easily is that the map does away with geographical accuracy in favour of clarity. The map retains the general shape of the tube network, the way the lines connect, but it distorts the actual distances between stations and pretends that trains only run in straight lines, horizontally, vertically or inclined at 45 degree angles. That isn't how they run in reality, but it makes the map a lot easier to read. It's a topological map named after an area of maths, topology, which tries to understand objects in terms of their overall shape rather than their precise geometry. It's also known as rubber sheet geometry because you're allowed to stretch and squeeze shapes, as long as you don't tear them.
Weiye Loh

UNICEF - India - Children map their community using innovative technology in India - 0 views

  • After data were collected, the children drew the map’s first draft on a big sheet of paper. It clearly labelled and colour-coded each detail, from houses to street lamps. Now, the map and survey – which identified 71 sources of water but not one clean enough for drinking – can also be used as a powerful advocacy tool.
  • Ms. Das says improvements have already been made. Pointing to a lamp post in her crowded alley, she observes, “Things are already better. We have more light here.” The children also use survey data to target households during polio immunization campaigns. In teams armed with handmade paper megaphones and signs, they regularly march about shouting: “Shunun, shunun (listen),” imploring neighbours to bring children for polio drops. They also take toddlers to polio booths themselves. The children also mobilize for malaria information drives, to check on children who drop out of school, or to teach proper hand washing techniques. They tackle tough topics, like child marriage and human trafficking, with puppets and street plays at each community festival.
Weiye Loh

Children Create High-Tech Map of Their Slum in India | The Utopianist - Think Bigger - 0 views

  • The children used mobile phone technology developed by Matt Berg at Columbia University’s Earth Institute. With their phones, they enter demographic info like age, sex and health into a database and take pictures of things like water pumps and power sources. How exactly does this help? By providing concrete information for advocacy. The children’s survey turned up 71 water sources–but not one with water clean enough for drinking. They’ve already gotten some results too, like streetlights put in formerly dark alleys.
Weiye Loh

Designers Make Data Much Easier to Digest - NYTimes.com - 0 views

  • On the benefit side, people become more engaged when they can filter information that is presented visually and make discoveries on their own. On the risk side, Professor Shneiderman says, tools as powerful as visualizations have the potential to mislead or confuse consumers. And privacy implications arise, he says, as increasing amounts of personal, housing, medical and financial data become widely accessible, searchable and viewable.
  • In the 1990s, Professor Shneiderman developed tree mapping, which uses interlocking rectangles to represent complicated data sets. The rectangles are sized and colored to convey different kinds of information, like revenue or geographic region, says Jim Bartoo, the chief executive of the Hive Group, a software company that uses tree mapping to help companies and government agencies monitor operational data. When executives or plant managers see the nested rectangles grouped together, he adds, they should be able to immediately spot anomalies or trends. In one tree-map visualization of a sales department on the Hive Group site, red tiles represent underperforming sales representatives while green tiles represent people who exceeded their sales quotas. So it’s easy to identify the best sales rep in the company: the biggest green tile. But viewers can also reorganize the display — by region, say, or by sales manager — to see whether patterns exist that explain why some employees are falling behind. “It’s the ability of the human brain to pick out size and color” that makes tree mapping so intuitive, Mr. Bartoo says. Information visualization, he adds, “suddenly starts answering questions that you didn’t know you had.”
  • data visualization is no longer just a useful tool for researchers and corporations. It’s also an entertainment and marketing vehicle.
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  • In 2009, for example, Stamen Design, a technology and design studio in San Francisco, created a live visualization of Twitter traffic during the MTV Video Music awards. In the animated graphic, floating bubbles, each displaying a photograph of a celebrity, expanded or contracted depending on the volume of Twitter activity about each star. The project provided a visceral way for viewers to understand which celebrities dominated Twitter talk in real time, says Eric Rodenbeck, the founder and creative director of Stamen Design.
  • Designers once created visual representations of data that would steer viewers to information that seemed the most important or newsworthy, he says; now they create visualizations that contain attractive overview images and then let users direct their own interactive experience — wherever it may take them. “It’s not about leading with a certain view anymore,” he says. “It’s about delivering the view that gets the most participation and engagement.”
Weiye Loh

WebDev-il: How to make a good infographic - 0 views

  • 1. Data Visualisation Must be data driven - not just fancy looking text (think chart, map etc.) 2. Clean Colour Pallet Must compliment the website, colour must be significant - no MS Paint style colour pallets. 3. Clear Story Should tell a story with pictures - and contain more than one piece of information (good infographics weave different facts and data together). 4. Dimensions Don't make the infographic too big. It has to fit on the average viewers monitor. Max 1000px wide if vertical scrolling or 700px wide if horizontal scrolling (personally I hate horizontal scrolling - it ain't natural!) 5. Not Text Heavy Similar to point No.1 - it should be visual and data driven without too much text. 6. Simple Branding As infographics are used as advertisements the branding must be unobtrusive 7. Subject Matter The content of the infographic must be relevant to the website that hosts it! 8. "AHA!" The infographic should give an "Aha" moment - in other words it should provide a unique insight on the facts that are being presented.
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    Infographics or information graphics are visual representation of data and are a great way to explain complex information in a clear graphical way. These usually take the form of maps, charts and diagrams that are both interesting and appealing. There is a great article over at submitinfographics.com that looks into the eight factors that make a good infographic. 
Weiye Loh

Electronic Civil Disobedience and the World Wide Web of Hacktivism: - 0 views

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    Electronic Civil Disobedience and the World Wide Web of Hacktivism: A Mapping of Extraparliamentarian Direct Action Net Politics
Weiye Loh

Android software piracy rampant despite Google's efforts to curb - Computerworld - 0 views

  • Some have argued that piracy is rampant in those countries where the online Android Market is not yet available. But a recent KeyesLabs research project suggests that may not be true. KeyesLabs created a rough methodology to track total downloads of its apps, determine which ones were pirated, and the location of the end users. The results were posted in August, along with a “heat map” showing pirate activity. 
  • In July 2010, Google announced the Google Licensing Service, available via Android Market. Applications can include the new License Verification Library (LVL). “At run time, with the inclusion of a set of libraries provided by us, your application can query the Android Market licensing server to determine the license status of your users,” according to a blog post by Android engineer Eric Chu. “It returns information on whether your users are authorized to use the app based on stored sales records.”
  • Justin Case, at the Android Police Web site, dissected the LVL. “A minor patch to an application employing this official, Google-recommended protection system will render it completely worthless,” he concluded.
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  • In response, Google has promised continued improvements and outlined a multipronged strategy around the new licensing service to make piracy much harder. “A determined attacker who’s willing to disassemble and reassemble code can eventually hack around the service,” acknowledged Android engineer Trevor Johns in a recent blog post.  But developers can make their work much harder by combining a cluster of techniques, he counsels: obfuscating code, modifying the licensing library to protect against common cracking techniques, designing the app to be tamper-resistant, and offloading license validation to a trusted server.
  • Gareau isn’t quite as convinced of the benefits of code obfuscation, though he does make use of it. He’s taken several other steps to protect his software work. One is providing a free trial version, which allows only a limited amount of data but is otherwise fully-featured. The idea: Let customers prove that the app will do everything they want, and they may be more willing to pay for it. He also provides a way to detect whether the app has been tampered with, for example, by removing the licensing checks. If yes, the app can be structured to stop working or behave erratically.
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    Android software piracy rampant despite Google's efforts to curb
Weiye Loh

Visualizing Friendships | Facebook - 0 views

  • I was interested in seeing how geography and political borders affected where people lived relative to their friends. I wanted a visualization that would show which cities had a lot of friendships between them.
  • I began by taking a sample of about ten million pairs of friends from Apache Hive, our data warehouse. I combined that data with each user's current city and summed the number of friends between each pair of cities. Then I merged the data with the longitude and latitude of each city. At that point, I began exploring it in R, an open-source statistics environment. As a sanity check, I plotted points at some of the latitude and longitude coordinates. To my relief, what I saw was roughly an outline of the world. Next I erased the dots and plotted lines between the points. After a few minutes of rendering, a big white blob appeared in the center of the map. Some of the outer edges of the blob vaguely resembled the continents, but it was clear that I had too much data to get interesting results just by drawing lines. I thought that making the lines semi-transparent would do the trick, but I quickly realized that my graphing environment couldn't handle enough shades of color for it to work the way I wanted.
  • Instead I found a way to simulate the effect I wanted. I defined weights for each pair of cities as a function of the Euclidean distance between them and the number of friends between them. Then I plotted lines between the pairs by weight, so that pairs of cities with the most friendships between them were drawn on top of the others. I used a color ramp from black to blue to white, with each line's color depending on its weight. I also transformed some of the lines to wrap around the image, rather than spanning more than halfway around the world. View high-res (3.8MB)
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  • The blob had turned into a surprisingly detailed map of the world. Not only were continents visible, certain international borders were apparent as well. What really struck me, though, was knowing that the lines didn't represent coasts or rivers or political borders, but real human relationships. Each line might represent a friendship made while travelling, a family member abroad, or an old college friend pulled away by the various forces of life.
Weiye Loh

Science: Singapore vs The World - erwinchan - 0 views

  • View SlideshowDownload this gallery (ZIP, undefined KB)Download full size (214 KB) An infographic from FastCompany indicates the highest activity "scientific productivity" in 2003. The number of scientific papers published are the variable and the greater the size of the circle, the greater the number of papers published. The locations of top scientific activity are Boston, London, and New York. The radius of our circle is bigger than the island ourselves.
  • Another project that can help us visualise the impact of our nation's science is from WorldMapper. Worldmapper is a collection of world maps, where territories are re-sized on each map according to the subject of interest. This method helps us to see the familiar island shape much larger and gives us the understanding of how "fat" we are in relation to the world.View SlideshowDownload this gallery (ZIP, undefined KB)Download full size (149 KB) W
Weiye Loh

Open science: a future shaped by shared experience | Education | The Observer - 0 views

  • one day he took one of these – finding a mathematical proof about the properties of multidimensional objects – and put his thoughts on his blog. How would other people go about solving this conundrum? Would somebody else have any useful insights? Would mathematicians, notoriously competitive, be prepared to collaborate? "It was an experiment," he admits. "I thought it would be interesting to try."He called it the Polymath Project and it rapidly took on a life of its own. Within days, readers, including high-ranking academics, had chipped in vital pieces of information or new ideas. In just a few weeks, the number of contributors had reached more than 40 and a result was on the horizon. Since then, the joint effort has led to several papers published in journals under the collective pseudonym DHJ Polymath. It was an astonishing and unexpected result.
  • "If you set out to solve a problem, there's no guarantee you will succeed," says Gowers. "But different people have different aptitudes and they know different tricks… it turned out their combined efforts can be much quicker."
  • There are many interpretations of what open science means, with different motivations across different disciplines. Some are driven by the backlash against corporate-funded science, with its profit-driven research agenda. Others are internet radicals who take the "information wants to be free" slogan literally. Others want to make important discoveries more likely to happen. But for all their differences, the ambition remains roughly the same: to try and revolutionise the way research is performed by unlocking it and making it more public.
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  • Jackson is a young bioscientist who, like many others, has discovered that the technologies used in genetics and molecular biology, once the preserve of only the most well-funded labs, are now cheap enough to allow experimental work to take place in their garages. For many, this means that they can conduct genetic experiments in a new way, adopting the so-called "hacker ethic" – the desire to tinker, deconstruct, rebuild.
  • The rise of this group is entertainingly documented in a new book by science writer Marcus Wohlsen, Biopunk (Current £18.99), which describes the parallels between today's generation of biological innovators and the rise of computer software pioneers of the 1980s and 1990s. Indeed, Bill Gates has said that if he were a teenager today, he would be working on biotechnology, not computer software.
  • open scientists suggest that it doesn't have to be that way. Their arguments are propelled by a number of different factors that are making transparency more viable than ever.The first and most powerful change has been the use of the web to connect people and collect information. The internet, now an indelible part of our lives, allows like-minded individuals to seek one another out and share vast amounts of raw data. Researchers can lay claim to an idea not by publishing first in a journal (a process that can take many months) but by sharing their work online in an instant.And while the rapidly decreasing cost of previously expensive technical procedures has opened up new directions for research, there is also increasing pressure for researchers to cut costs and deliver results. The economic crisis left many budgets in tatters and governments around the world are cutting back on investment in science as they try to balance the books. Open science can, sometimes, make the process faster and cheaper, showing what one advocate, Cameron Neylon, calls "an obligation and responsibility to the public purse".
  • "The litmus test of openness is whether you can have access to the data," says Dr Rufus Pollock, a co-founder of the Open Knowledge Foundation, a group that promotes broader access to information and data. "If you have access to the data, then anyone can get it, use it, reuse it and redistribute it… we've always built on the work of others, stood on the shoulders of giants and learned from those who have gone before."
  • moves are afoot to disrupt the closed world of academic journals and make high-level teaching materials available to the public. The Public Library of Science, based in San Francisco, is working to make journals more freely accessible
  • it's more than just politics at stake – it's also a fundamental right to share knowledge, rather than hide it. The best example of open science in action, he suggests, is the Human Genome Project, which successfully mapped our DNA and then made the data public. In doing so, it outflanked J Craig Venter's proprietary attempt to patent the human genome, opening up the very essence of human life for science, rather than handing our biological information over to corporate interests.
  • the rise of open science does not please everyone. Critics have argued that while it benefits those at either end of the scientific chain – the well-established at the top of the academic tree or the outsiders who have nothing to lose – it hurts those in the middle. Most professional scientists rely on the current system for funding and reputation. Others suggest it is throwing out some of the most important elements of science and making deep, long-term research more difficult.
  • Open science proponents say that they do not want to make the current system a thing of the past, but that it shouldn't be seen as immutable either. In fact, they say, the way most people conceive of science – as a highly specialised academic discipline conducted by white-coated professionals in universities or commercial laboratories – is a very modern construction.It is only over the last century that scientific disciplines became industrialised and compartmentalised.
  • open scientists say they don't want to throw scientists to the wolves: they just want to help answer questions that, in many cases, are seen as insurmountable.
  • "Some people, very straightforwardly, said that they didn't like the idea because it undermined the concept of the romantic, lone genius." Even the most dedicated open scientists understand that appeal. "I do plan to keep going at them," he says of collaborative projects. "But I haven't given up on solitary thinking about problems entirely."
Weiye Loh

Roger Pielke Jr.'s Blog: Blind Spots in Australian Flood Policies - 0 views

  • better management of flood risks in Australia will depend up better data on flood risk.  However, collecting such data has proven problematic
  • As many Queenslanders affected by January’s floods are realising, riverine flood damage is commonly excluded from household insurance policies. And this is unlikely to change until councils – especially in Queensland – stop dragging their feet and actively assist in developing comprehensive data insurance companies can use.
  • ? Because there is often little available information that would allow an insurer to adequately price this flood risk. Without this, there is little economic incentive for insurers to accept this risk. It would be irresponsible for insurers to cover riverine flood without quantifying and pricing the risk accordingly.
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  • The first step in establishing risk-adjusted premiums is to know the likelihood of the depth of flooding at each address. This information has to be address-specific because the severity of flooding can vary widely over small distances, for example, from one side of a road to the other.
  • A litany of reasons is given for withholding data. At times it seems that refusal stems from a view that insurance is innately evil. This is ironic in view of the gratuitous advice sometimes offered by politicians and commentators in the aftermath of extreme events, exhorting insurers to pay claims even when no legal liability exists and riverine flood is explicitly excluded from policies.
  • Risk Frontiers is involved in jointly developing the National Flood Information Database (NFID) for the Insurance Council of Australia with Willis Re, a reinsurance broking intermediary. NFID is a five year project aiming to integrate flood information from all city councils in a consistent insurance-relevant form. The aim of NFID is to help insurers understand and quantify their risk. Unfortunately, obtaining the base data for NFID from some local councils is difficult and sometimes impossible despite the support of all state governments for the development of NFID. Councils have an obligation to assess their flood risk and to establish rules for safe land development. However, many are antipathetic to the idea of insurance. Some states and councils have been very supportive – in New South Wales and Victoria, particularly. Some states have a central repository – a library of all flood studies and digital terrain models (digital elevation data). Council reluctance to release data is most prevalent in Queensland, where, unfortunately, no central repository exists.
  • Second, models of flood risk are sometimes misused:
  • many councils only undertake flood modelling in order to create a single design flood level, usually the so-called one-in-100 year flood. (For reasons given later, a better term is the flood with an 1% annual likelihood of being exceeded.)
  • Inundation maps showing the extent of the flood with a 1% annual likelihood of exceedance are increasingly common on council websites, even in Queensland. Unfortunately these maps say little about the depth of water at an address or, importantly, how depth varies for less probable floods. Insurance claims usually begin when the ground is flooded and increase rapidly as water rises above the floor level. At Windsor in NSW, for example, the difference in the water depth between the flood with a 1% annual chance of exceedance and the maximum possible flood is nine metres. In other catchments this difference may be as small as ten centimetres. The risk of damage is quite different in both cases and an insurer needs this information if they are to provide coverage in these areas.
  • The ‘one-in-100 year flood’ term is misleading. To many it is something that happens regularly once every 100 years — with the reliability of a bus timetable. It is still possible, though unlikely, that a flood of similar magnitude or even greater flood could happen twice in one year or three times in successive years.
  • The calculations underpinning this are not straightforward but the probability that an address exposed to a 1-in-100 year flood will experience such an event or greater over the lifetime of the house – 50 years say – is around 40%. Over the lifetime of a typical home mortgage – 25 years – the probability of occurrence is 22%. These are not good odds.
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    John McAneney of Risk Frontiers at Macquarie University in Sydney identifies some opportunities for better flood policies in Australia.
Weiye Loh

Android phones record user-locations according to research | Technology | The Guardian - 0 views

  • The discovery that Android devices - which are quickly becoming the best-selling products in the smartphone space - also collect location data indicates how essential such information has become to their effective operation. "Location services", which can help place a user on a map, are increasingly seen as important for providing enhanced services including advertising - which forms the basis of Google's business.
  • Smartphones running Google's Android software collect data about the user's movements in almost exactly the same way as the iPhone, according to an examination of files they contain. The discovery, made by a Swedish researcher, comes as the Democratic senator Al Franken has written to Apple's chief executive Steve Jobs demanding to know why iPhones keep a secret file recording the location of their users as they move around, as the Guardian revealed this week.
  • Magnus Eriksson, a Swedish programmer, has shown that Android phones – now the bestselling smartphones – do the same, though for a shorter period. According to files discovered by Android devices keep a record of the locations and unique IDs of the last 50 mobile masts that it has communicated with, and the last 200 Wi-Fi networks that it has "seen". These are overwritten, oldest first, when the relevant list is full. It is not yet known whether the lists are sent to Google. That differs from Apple, where the data is stored for up to a year.
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  • In addition, the file is not easily accessible to users: it requires some computer skills to extract the data. By contrast, the Apple file is easily extracted directly from the computer or phone.
  • Senator Franken has asked Jobs to explain the purpose and extent of the iPhone's tracking. "The existence of this information - stored in an unencrypted format - raises serious privacy concerns," Franken writes in his letter to Jobs. "Anyone who gains access to this single file could likely determine the location of a user's home, the businesses he frequents, the doctors he visits, the schools his children attend, and the trips he has taken - over the past months or even a year."
  • Franken points out that a stolen or lost iPhone or iPad could be used to map out its owner's precise movements "for months at a time" and that it is not limited by age, meaning that it could track the movements of users who are under 13
  • security researcher, Alex Levinson, says that he discovered the file inside the iPhone last year, and that it has been used in the US by the police in a number of cases. He says that its purpose is simply to help the phone determine its location, and that he has seen no evidence that it is sent back to Apple. However documents lodged by Apple with the US Congress suggest that it does use the data if the user agrees to give the company "diagnostic information" from their iPhone or iPad.
Weiye Loh

Censoring Sex Education - 3 views

http://www.channelnewsasia.com/stories/singaporelocalnews/view/1002815/1/.html International guidelines on sex education reignite debate By Ong Dailin, TODAY | Posted: 04 September 2009 071...

Sex Education

started by Weiye Loh on 04 Sep 09 no follow-up yet
Weiye Loh

Skepticblog » Kurzweil vs Myer on Brain Complexity - 1 views

  • Kurzweil is still claiming that we can infer something about how much complexity is in the brain from the genome. He writes: The amount of information in the genome (after lossless compression, which is feasible because of the massive redundancy in the genome) is about 50 million bytes (down from 800 million bytes in the uncompressed genome). It is true that the information in the genome goes through a complex route to create a brain, but the information in the genome constrains the amount of information in the brain prior to the brain’s interaction with its environment.
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    There is an interesting blog debate going on between PZ Myers and Ray Kurzweil about the complexity of the brain - a topic that I too blog about and so I thought I would offer my thoughts. The "debate" started with a talk by Kurzweil at the Singularity Summit, a press summary of which prompted this response from PZ Myers. Kurzweil then responded here, and Myers responded to his response here.
Weiye Loh

7 Essential Skills You Didn't Learn in College | Magazine - 0 views

shared by Weiye Loh on 15 Oct 10 - No Cached
  • Statistical Literacy Why take this course? We are misled by numbers and by our misunderstanding of probability.
  • Our world is shaped by widespread statistical illiteracy. We fear things that probably won’t kill us (terrorist attacks) and ignore things that probably will (texting while driving). We buy lottery tickets. We fall prey to misleading gut instincts, which lead to biases like loss aversion—an inability to gauge risk against potential gain. The effects play out in the grocery store, the office, and the voting booth (not to mention the bedroom: People who are more risk-averse are less successful in love).
  • We are now 53 percent more likely than our parents to trust polls of dubious merit. (That figure is totally made up. See?) Where do all these numbers that we remember so easily and cite so readily come from? How are they calculated, and by whom? How do we misuse them to make them say what we want them to? We’ll explore all of these questions in a sequence on sourcing statistics.
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  • probabilistic intuition. We’ll learn to judge what’s likely and unlikely—and what’s impossible to know. We’ll learn about distorting habits of mind like selection bias—and how to guard against them. We’ll gamble. We’ll read The Art of Probability for Scientists and Engineers by Richard Hamming, Expert Political Judgment by Philip Tetlock, and How to Cheat Your Friends at Poker by Penn Jillette and Mickey Lynn.
  • Post-State Diplomacy Why take this course? As the world becomes evermore atomized, understanding the new leaders and constituencies becomes increasingly important.
  • tribal insurgents to multinational corporations, private charities to pirate gangs, religious movements to armies for hire, a range of organizations now compete with (and sometimes eclipse) the nation-states in which they reside. Without capitals or traditional constituencies, they can’t be persuaded or deterred by traditional tactics.
  • that doesn’t mean diplomacy is dead; quite the opposite. Negotiating with these parties requires the same skills as dealing with belligerent nations—understanding the shareholders and alliances they must answer to, the cultures that inform how they behave, and the religious, economic, and political interests they must address.
  • Power has always depended on who can provide justice, commerce, and stability.
  • Remix Culture Why take this course? Modern artists don’t start with a blank page or empty canvas. They start with preexisting works. What you’ll learn: How to analyze—and create—artworks made out of other artworks
  • philosophical roots of remix culture and study seminal works like Robert Rauschenberg’s Monogram and Jorge Luis Borges’ Pierre Menard, Author of Don Quixote. And we’ll examine modern-day exemplars from DJ Shadow’s Endtroducing to Auto-Tune the News.
  • Applied Cognition Why take this course? You have to know the brain to train the brain. What you’ll learn: How the mind works and how you can make it work for you.
  • Writing for New Forms Why take this course? You can write a cogent essay, but can you write it in 140 characters or less? What you’ll learn: How to adapt your message to multiple formats and audiences—human and machine.
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    7 Essential Skills You Didn't Learn in College
Weiye Loh

The Dawn of Paid Search Without Keywords - Search Engine Watch (SEW) - 0 views

  • This year will fundamentally change how we think about and buy access to prospects, namely keywords. It is the dawn of paid search without keywords.
  • Google's search results were dominated by the "10 blue links" -- simple headlines, descriptions, and URLs to entice and satisfy searchers. Until it wasn't. Universal search wove in images, video, and real-time updates.
  • For most of its history, too, AdWords been presented in a text format even as the search results morphed into a multimedia experience. The result is that attention was pulled towards organic results at the expense of ads.
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  • Google countered that trend with their big push for universal paid search in 2010. It was, perhaps, the most radical evolution to the paid search results since the introduction of Quality Score. Consider the changes:
  • New ad formats: Text is no longer the exclusive medium for advertising on Google. No format exemplifies that more than Product List Ads (and their cousin, Product Extensions). There is no headline, copy or display URL. Instead, it's just a product image, name, price and vendor slotted in the highest positions on the right side. What's more, you don't choose keywords. We also saw display creep into image search results with Image Search Ads and traditional display ads.
  • New calls-to-action: The way you satisfy your search with advertising on Google has evolved as well. Most notably, through the introduction of click-to-call as an option for mobile search ads (as well as the limited release AdWords call metrics). Similarly, more of the site experience is being pulled into the search results. The beta Comparison Ads creates a marketplace for loan and credit card comparison all on Google. The call to action is comparison and filtering, not just clicking on an ad.
  • New buying/monetization models: Cost-per-click (CPC) and cost-per-thousand-impressions (CPM) are no longer the only ways you can buy. Comparison Ads are sold on a cost-per-lead basis. Product listing ads are sold on a cost-per-acquisition (CPA) basis for some advertisers (CPC for most).
  • New display targeting options: Remarketing (a.k.a. retargeting) brought highly focused display buys to the AdWords interface. Specifically, the ability to only show display ads to segments of people who visit your site, in many cases after clicking on a text ad.
  • New advertising automation: In a move that radically simplifies advertising for small businesses, Google began testing Google Boost. It involves no keyword research and no bidding. If you have a Google Places page, you can even do it without a website. It's virtually hands-off advertising for SMBs.
  • Of those changes, Google Product Listing Ads and Google Boost offer the best glimpse into the future of paid search without keywords. They're notable for dramatic departures in every step of how you advertise on Google: Targeting: Automated targeting toward certain audiences as determined by Google vs. keywords chosen by the advertiser. Ads: Product listing ads bring a product search like result in the top position in the right column and Boost promotes a map-like result in a preferred position above organic results. Pricing: CPA and monthly budget caps replace daily budgets and CPC bids.
  • For Google to continue their pace of growth, they need two things: Another line of business to complement AdWords, and display advertising is it. They've pushed even more aggressively into the channel, most notably with the acquisition of Invite Media, a demand side platform. To remove obstacles to profit and incremental growth within AdWords. These barriers are primarily how wide advertisers target and how much they pay for the people they reach (see: "Why Google Wants to Eliminate Bidding In Exchange for Your Profits").
Weiye Loh

BBC News - Graduates - the new measure of power - 0 views

  • There are more universities operating in other countries, recruiting students from overseas, setting up partnerships, providing online degrees and teaching in other languages than ever before. Capturing the moment: South Korea has turned itself into a global player in higher education Chinese students are taking degrees taught in English in Finnish universities; the Sorbonne is awarding French degrees in Abu Dhabi; US universities are opening in China and South Korean universities are switching teaching to English so they can compete with everyone else. It's like one of those board games where all the players are trying to move on to everyone else's squares. It's not simply a case of western universities looking for new markets. Many countries in the Middle East and Asia are deliberately seeking overseas universities, as a way of fast-forwarding a research base.
  • "There's a world view that universities, and the most talented people in universities, will operate beyond sovereignty. "Much like in the renaissance in Europe, when the talent class and the creative class travelled among the great idea capitals, so in the 21st century, the people who carry the ideas that will shape the future will travel among the capitals.
  • "But instead of old European names it will be names like Shanghai and Abu Dhabi and London and New York. Those universities will be populated by those high-talent people." New York University, one of the biggest private universities in the US, has campuses in New York and Abu Dhabi, with plans for another in Shanghai. It also has a further 16 academic centres around the world. Mr Sexton sets out a different kind of map of the world, in which universities, with bases in several cities, become the hubs for the economies of the future, "magnetising talent" and providing the ideas and energy to drive economic innovation.
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  • Universities are also being used as flag carriers for national economic ambitions - driving forward modernisation plans. For some it's been a spectacularly fast rise. According to the OECD, in the 1960s South Korea had a similar national wealth to Afghanistan. Now it tops international education league tables and has some of the highest-rated universities in the world. The Pohang University of Science and Technology in South Korea was only founded in 1986 - and is now in the top 30 of the Times Higher's global league table, elbowing past many ancient and venerable institutions. It also wants to compete on an international stage so the university has decided that all its graduate programmes should be taught in English rather than Korean.
  • governments want to use universities to upgrade their workforce and develop hi-tech industries.
  • "Universities are being seen as a key to the new economies, they're trying to grow the knowledge economy by building a base in universities," says Professor Altbach. Families, from rural China to eastern Europe, are also seeing university as a way of helping their children to get higher-paid jobs. A growing middle-class in India is pushing an expansion in places. Universities also stand to gain from recruiting overseas. "Universities in the rich countries are making big bucks," he says. This international trade is worth at least $50 billion a year, he estimates, the lion's share currently being claimed by the US.
  • Technology, much of it hatched on university campuses, is also changing higher education and blurring national boundaries.
  • It raises many questions too. What are the expectations of this Facebook generation? They might have degrees and be able to see what is happening on the other side of the world, but will there be enough jobs to match their ambitions? Who is going to pay for such an expanded university system? And what about those who will struggle to afford a place?
  • The success of the US system is not just about funding, says Professor Altbach. It's also because it's well run and research is effectively organised. "Of course there are lots of lousy institutions in the US, but overall the system works well." Continue reading the main story “Start Quote Developed economies are already highly dependent on universities and if anything that reliance will increase” End Quote David Willetts UK universities minister The status of the US system has been bolstered by the link between its university research and developing hi-tech industries. Icons of the internet-age such Google and Facebook grew out of US campuses.
Weiye Loh

Expectations can cancel out the benefit of pain drugs - 0 views

  • People who don't believe their pain medicine will work can actually reduce or even cancel out the effectiveness of the drug, and images of their brains show how they are doing it, scientists said
  • Researchers from Britain and Germany used brain scans to map how a person's feelings and past experiences can influence the effectiveness of medicines, and found that a powerful painkilling drug with a true biological effect can appear not to be working if a patient has been primed to expect it to fail.
  • By contrast, positive expectations about the treatment doubled the natural physiological or biochemical effect of an opioid drug among 22 healthy volunteers in the study.
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  • "The brain imaging is telling us that patients really are switching on and off parts of their brains through the mechanisms of expectation -- positive and negative," said Irene Tracy of Britain's Oxford University, who led the research. "(The effect of expectations) is powerful enough to give real added benefits of the drug, and unfortunately it is also very capable of overriding the true analgesic effect." The placebo effect is the real benefit seen when patients are given dummy treatments but believe they will do them good. The nocebo effect is the opposite, when patients get real negative effects when they have doubts about a treatment.
  • For their study, the scientists used the drug remifentanil, a potent ultra short-acting synthetic opioid painkiller which is marketed by drugmakers GlaxoSmithKline and Abbott as Ultiva. The study was published in the Science Translational Medicine journal on Wednesday. Volunteers were put in an MRI scanner and had heat applied to one leg. They were asked to rate pain on a 1 to 100 scale. Unknown to the volunteers, the researchers started giving the drug via infusion to see what effects there would be when the volunteers had no knowledge or expectation of treatment. The average initial pain rating of 66 went down to 55. The volunteers were then told they would now start to get the drug, although no change was actually made and they just continued receiving the opioid at the same dose. The average pain ratings dropped further to 39. The volunteers were then told the drug had been stopped and warned that there may be an increase in pain. In reality, the drug was still being given at the same dose, but their pain intensity increased to 64 -- meaning the pain was almost as bad as it had been at the beginning, before they had had any drug.
  • Tracey said there may be lessons for the design of clinical trials, which often compare an experimental drug against a dummy pill to see if there is any effect beyond the placebo effect. "We should control for the effect of people's expectations on the results of any clinical trial," she said. "At the very least we should make sure we minimize any negative expectations to make sure we're not masking true efficacy in a trial drug."
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