the more interesting finding of the Pew study is that there's a new "pig in the python" in the generation of younger people who are using the Internet for political purposes at levels that literally blow everyone else off the charts
So the White House is taking a sensible multi-pronged approach to reaching Ghanaians. The blend includes SMS -- for both sending messages to the President and getting speech highlights -- and radio -- of both Obama's remarks and his responses to mobile messages, fleshed out with Twitter, Facebook, and live video streaming components.
Facebook Connect could ultimately give political campaigns more viral exposure for their online efforts. Campaign supporters who join Mr. Bloomberg's social network can easily invite their friends to join them in various online activities; if they sign up to attend a political event, that gets transferred back to Facebook too. Users are presented with options to withhold any and all of this information from Facebook if they wish.
Eric McKinnon (il a participé à la campagne de McCain) et Joe Rospars (patron de Blue State Digital , l'agence qui a géré l'essentiel de la campagne d'Obama en matière de New Media) sont d'accord pour dire que l'énergie mobilisée par le candidat était plus importante que les outils technologiques auxquels il a eu recours. Pour McKinnon: "c'est 5% d'outils et 95% d'énergie". Obama était un candidat exceptionnel".