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March 14, 2014 By Paul Boag Shared by Tammie Green, MSLOC Alumna "If digital is just a tool in our business arsenal, then it fundamentally alters how we approach this new medium. It will even redefine what your job should be. If digital is just a tool, we might not even need Web professionals. I can tell you now that from a certain point of view they are right to criticize me. In fact, yes, at their most fundamental level, digital technologies such as the Web and mobile are just tools like any other we work with. Like electricity or the printing press, we can use these tools to achieve a business objective. For example, to persuade prospective customers to buy a product, you might get a brochure printed. This would require both the power of electricity and a printing press. Alternatively, you could build a website, send an email or create a Facebook page. Digital is just another tool in your arsenal."

March 2, 2014 Shared by Keeley Sorokti, MSLOC alumna "Over the last few years, there has been an enormous amount of industry discussion about how the digital world is changing the way we work. To any reasonable observer, the ways that we communicate, interact, and collaborate with each other are all in the midst of profound change. At least the why seems fairly clear. At at high level, there appear to be three major root causes for why collaboration - the very core of how people come together and function as a business - is in the midst of reinvention: Hierarchical management styles break down in the face of the inherent complexity and scale of the modern business environment. New digital tools have put us in constant and direct contact with nearly every person in the developed world at virtually no cost or effort. Thus businesses are now primarily subject to the power laws of networks, rather than the legacy rules of business. There has been a sustained shift in the power of creation, as the edges of our organizations and marketplaces now have readily in hand as much - and often more - productive power and reach than our institutions. The obvious cause is today's pervasive global platforms for self-expression (yes, by this I largely mean social media, but also all forms of digital connectedness.)"