Are We Thinking About Digital All Wrong? | Smashing Magazine - 0 views
-
MSLOC Northwestern University on 31 Mar 14March 14, 2014 By Paul Boag Shared by Tammie Green, MSLOC Alumna "If digital is just a tool in our business arsenal, then it fundamentally alters how we approach this new medium. It will even redefine what your job should be. If digital is just a tool, we might not even need Web professionals. I can tell you now that from a certain point of view they are right to criticize me. In fact, yes, at their most fundamental level, digital technologies such as the Web and mobile are just tools like any other we work with. Like electricity or the printing press, we can use these tools to achieve a business objective. For example, to persuade prospective customers to buy a product, you might get a brochure printed. This would require both the power of electricity and a printing press. Alternatively, you could build a website, send an email or create a Facebook page. Digital is just another tool in your arsenal."