The researcher predicts that U.S. desktop advertising will hit $35.39 billion in 2014, but then begin falling off in 2015. By 2017, the figure will be $32.51 billion, which is close to the amount posted in 2012. Meanwhile, mobile advertising will hit $11.76 billion in 2013, up from $7.65 billion this year.
ESPN reached nearly three in four American men with its TV and digital properties in February. The data also shows the brand reached close to 60% of all adults.
The totals come to 85 million men (72%) and 136 million adults (57%). The data is from Project Blueprint, a five-screen measurement initiative that ESPN is undertaking along with Arbitron and comScore.
grocery comparison shopping site mySupermarket is today bringing its service the U.S. Operating something like a Kayak for grocery and drugstore products, the new U.S. version of mySupermarket lets shoppers find the best prices across top stores, including Amazon, Walmart, Target, Costco, Walgreens, Diapers.com, Soap.com, and Drugstore.com.