MTV Digital Series Is A Teen Wolf In Transmedia Clothing 06/05/2012 - 0 views
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Rhiannon Apple on 05 Jun 12Use for video POV for Vzw
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"Heroes" Creator Tim Kring on His New TV Series, Transmedia, Future of Television | Fast Company - 0 views
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tentative daily
How Moshi Monsters Built a $100 Million Transmedia Monster (Engage Preview) | EngageDigital - 0 views
Cautionary Tales in Transmedia Storytelling - 0 views
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Breakdown of various ARGs and such, discussion of blurring reality and fiction. Net point: people want stories that allow them to play along, but that is not the same thing as convincing them that the story is true. Ideally, they at least suspect it is not. "Instead of demanding that people believe their lie, they dreamt up a world people were desperate to be a part of." (of Cloverfield marketing)
With cute musical characters, The Juno Company aims to create a 360-degree new media business | VentureBeat - 0 views
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transmedia brands?
The Case of the Sunken Car: Peugeot's Multimedia "Whodunnit" Campaign | Fast Company - 0 views
Defiance combines TV show and MMO for one massive universe - 0 views
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Transmedia storytelling. MMO + TV show = 3rd person mmo where in-game events impact the direction and flow of the show and vice versa.
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