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"Big Is Beautiful As smartphone screens get larger, companies have found some success with ads such as "takeovers" that briefly fill all or most of a device's screen. San Francisco app company Fotopedia sells such ads on its iPhone and iPad apps, which let people flip through high-quality photographs of Paris, national parks or wild animals. Marketers including National Geographic and travel websites Jetsetter and Expedia Inc. EXPE -0.23% pay roughly $1 to $1.50 for each user who clicks an ad, which fill a full screen. Like fashion ads in a luxury magazine, the Fotopedia ads appear every 10 "pages" or so of the app. As many as 18% of people who see an ad click on it, said Christophe Daligault, Fotopedia's senior vice president of global operations. On the Web, it isn't unusual for just 1% of people shown an ad to interact with it, marketers said. Still, big ads should be used sparingly, some marketers said. Craig Bierley, director of General Motors Co.'s GM -0.84% Buick advertising, said the auto maker tends to limit takeover ads to major product introductions because otherwise "people might find it annoying.""

ThisNext.com is a social shopping platform on a co-branded site.  users can gather their favorites from all over the web and magazines and organize, share, and compare with friends.

ebates- cash back for buying clothes I Do- Now I Dont- sale of jewelry from people who were given the items by exes  Rent the Runway Foursquare and Gowalla deals 

Just a sign that there's traction for more beautiful presentation of content from across the web. It would be cool to see if people are more likely to engage with content presented to them on an app like Flipboard vs. Facebook.