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Abeeda Mahboob

Fitness Brand Targets Women on Facebook, Twitter, Cable TV | Adweek - 1 views

www.adweek.com/...largest-ever-push-women-143522

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shared by Abeeda Mahboob on 13 Sep 12 - No Cached
  • Abeeda Mahboob on 13 Sep 12
     
    Under Armour, a sporting goods company that has traditionally been more successful selling to men, has launched a multifaceted fall campaign in what the brand is calling its biggest female-focused initiative yet. It's running static and rich-media ads on Facebook, Twitter, Hulu, MTV.com and women's lifestyle site Fitsugar.com.
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