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It’s been quite a few years since WWE has been on the forefront of pop culture, but now, possibly because of a forced hand, it once again finds itself blazing trails. Its newest TV show, NXT, a reality-type show (with minimal wrestling, of course) that debuted last winter, will be leaving TV altogether and heading to the Internet. (Tuesdays at 10pm, for the record.) WWE says it’s the first TV show to leave TV for the Internet, something that I wouldn’t even be able to verify, but it does speak to a broader move in the world of entertainment.

Moving NXT to the Internet is an experiment. Perhaps it’s one borne out of necessity, but I’d be shocked if TV executives around Hollywood aren’t checking in to see how it does.