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In this case, that personal assistant technology is being applied to a specific industry — banking. (Banking was, incidentally, one of the industries called out by Siri co-founder and former CEO Dag Kittlaus when he wrote a column for TechCrunch about the future potential of the virtual personal assistant.) BBVA Chief Innovation Officer Beatriz Lara Bartolomé says Lola is named after a real BBVA sales agent in Madrid, Spain. Her numbers were orders of magnitude better than anyone else’s, and when BBVA researchers interviewed her about the secrets of her success, they were most impressed by her passion and enthusiasm for the customers.