mercedes came up with "escape the map" game where you have to navigate your way through an interactive experience and complete challenges before your head gets blurred out. when you finish you are entered in for a chance to win the car
Facebook page contest where Mini fans upload videos explaining why they'd be the best co-pilot. Winners are sent on an adventure in one of 5 international locations, and videos from the trip are posted on the FB page. Called "All the wrong places"
the Volkswagen 'Street Quest' advergame… It's a Facebook challenge to find and 'Pin' as many Volkswagens on South African roads as possible, using a gamified, custom version of Google Street View
Gimme the Gig's focus is on the redesigned 2012 Ford Focus
Ford will record the winning bands on the spot and upload the tracks to iTunes using the Focus's in-car wifi feature,
chevy teamed up with band Ok Go -- Chevy Sonic is used to make the music: OK Go's members drive a specially equipped Sonic through a track lined with musical instruments and other sound-generating objects. Devices attached to the outside of the car play the instruments and devices along the route, resulting in sounds that make up the song.
In-game sponsorship by Nascar? The Daytona Challenge in Facebook game Car Town allows players to assemble their own pit crews by recruiting friends, build stock cars, and race on the Daytona International Speedway.
"Customers in the US and Canada who purchase a model from Volvo's 2015 lineup (like the new V70 seen above) will gain access to Volvo On Call, which lets you tap into tire and fuel level notifications, roadside assistance and the like, right from Volvo's iOS app."