Group items matching

in title, tags, annotations or url

sephora and blippy partner for an online social shopping community where people can review products, find trending products, etc.

Hurry Professor! Throw me the lifesavaaaaah!

To enter, consumers simply have to snap a picture of the special Coors Light SnapTag, which is found on product packaging, in-store displays, out-of-home advertising, digital ads and other branded materials, and send it in via their phone's standard messaging capabilities. The program is supported with banner advertising on NFL.com and Facebook. Out-of-home advertising appears in locations such as bus shelters. "The target demographic of the campaign is males ages 21-28," said Ryan Lindholm, Chicago-based client partner at Razorfish. "Razorfish identified that Coors Light could take advantage of the SnapTag's ability to maintain consistent branding while also implementing promotional variations with a change of the SnapTag Code Ring."

search, social, and other internet whatevers are built into the new Mini

very cool

In a partnership with GoldRun, Sorel is using an augmented reality mobile application to host the virtual scavenger hunt, during the first six days of the festival. Ten virtual Sorel bears will be placed in high traffic areas around Park City. The GoldRun app allows people to track down, interact with and collect the virtual Sorel bears. People who pose with the Sorel bear can email a picture via the app for a chance to win Sorel boots, access to VIP-only events, including Sorel Happy Hours, and other prizes.

Virtual Tour app takes the idea behind those shitty 360-degree tours that apartments and hotels do, and makes it much better with more granular control over what you see, plus interesting information embedded inside.  Done for homes, towns, cars, stores, whatever.

I just installed this on my iPad. When we are all back in the office (I'm still working from home), I will show it to you, since it a nice update to this kind of Quicktime VR experience.

Retail application of AR? projection? Pretty cool to say the least.

Snap Tag

Famous brands are re-imagined with simpler package art.

infographic

Shucks... should have petitioned for some of these in the new building.