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Highlights at the new store include a "Cars" display where kids can build their own miniature vehicles — $50 for a freewheel version, $75 for a remote control. In a two-story, 20-foot-tall princess castle, there's a talking mirror that produces an image of Cinderella or another princess with a wave of a wand. And on a 12-foot screen nestled in a small theater area, guests can choose exactly which Disney film clips, videos and classic animation to watch

"Mobile app growth is literally skyrocketing," said Fields. "This is a trend that we cannot ignore, especially as a Nationwide Insurance study shows that one in four Americans who download apps admits to using them while driving."