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Endorse for a Cause gives charities a percentage of sales from any online retailer users can nominate charities widget for certain sites that allows you to share on facebook and if friends purchase the item EFAC will donate affiliate fees to a charity earn points, win badges, prizes for raising money

Cause marketing from Aflac and GetGlue

They've joined forces with Call of Duty: MW3 to take the campaign further with seamless in-game advertising and potentially reach millions more potential volunteers and supporters.  Players can buy the Amnesty Rescue MOD (additional map) for $1, which gets donated to Amnesty, and players can rescue and save people suffering from human rights violations. 

Goal: The Wild Foundation, a non-profit dedicated to protecting the wilderness, started the Forever Wild Rhino Protection initiative to save Rhinos from extinction due to hunting in Asia.  Problem: Like all non-profits they had no money to create awareness and get support.  Insight: People don't always pay attention to these types of serious causes, but they sure seem to have a lot of time to watch silly viral videos on the internet.  Strategy: Find a way to have the message integrated into these silly viral videos... for free.  Solution: Download the top trending viral videos from YouTube, edit part of the video to include messaging about their initiative, re-upload the video with the same exact title as the original and call it YouTube Interventions. 

8.2  if 40,000 ppl say they will watch their cause marketing movie about how the schools in the us suck, they will donate school supplies

New in the slacktivism front.

Great example of cause marketing by Ford for breast cancer awareness. Also tied into Ford's "Ford Cares" campaign at www.fordcares.com.

DonorsChoose hosted a hack day that resulted in some cool LBS + cause marketing integrations.

Cause marketing

examples of brands tapping into memes for cause marketing

"If your products are blamed by health professionals for causing obesity and diabetes, you can probably do one of three things (aside from not selling them): 1) ignore the critics, 2) deny the evidence, or 3) work with the grain of modern opinion."

""Mobile search queries and mobile commerce" which have "resulted in changes in our product mix, including a significant increase in mobile search queries and a deceleration in the growth of desktop queries. We expect that our revenue growth rate will continue to be affected by evolving consumer preferences.'"

"According to their writeup, Disney has partnered with a company called Jaxx to create a line of toys that can be recognized by phone or tablet apps, then trigger animations based on Disney's movies or other properties. In the example seen by Reuters, pointing an iPad camera at a set of Little Mermaid-branded bongo drums will cause the crab Sebastian to come on-screen and perform a song by "playing" them. Specific animations could also be used to sell the products in stores, like an animated Tinkerbell who flies out of her box when shoppers look at her with a smartphone camera."

"Sony has announced that it will be launching the first 4K video distribution service for consumers, giving 4K TV buyers their first real source of content. We don't have much information about the service, but it will be launching in the US this summer, both potentially creating a 4K market and giving Sony an edge. It's something Sony originally tried with 3D, trying to handle all facets of the feature from content creation to distribution and playback. "We intend to expand the world of 4K content from beyond the cinema to TV dramas and commercials," Sony's Kaz Hirai said during the conference at CES. Sony has already announced a series of remastered 4K Blu-rays, and as with 3D, the company is trying to sell studios on the benefits of 4K. Meanwhile, it's announced the first-ever 4K OLED prototype TV and new models of its consumer-ready 4K TVs. In the US, though, super high-def digital distribution could be hampered by ISPs, which aren't likely to look kindly on the stress this will cause their pipes."

Not for Pulse outlets, but could affect the pipeline to VZW and other carrier storefronts. Could result in larger consumer backlash depending on the full story.

Social spotlight - cause marketing

Periscope viewers can report comments as spam or abuse which will cause the individual comment to disappear from their screen immediately, and will prevent them from seeing other messages from that same person during the broadcast. As a result of being flagged, Periscope will then randomly select a few other viewers to vote on whether or not they also agree the comment is spam or abuse or if it looks okay.

Chili's success with QR codes for a fundraising campaign to benefit St. Judes.