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The primary goal: begin to phase out reliance on the ad impressions-served metric and replace it with the viewable impressions metric. Also by that time the Interactive Advertising Bureau and its partners in the initiative expect advertisers and publishers will be using the eGRP metric, which industry players hope will complement the viewable impression metric with a more audience-focused gauge that speaks to brand advertisers. It was over a year ago that the IAB came together with The Association of National Advertisers and American Association of Advertising Agencies to introduce its sweeping project, overseen by the Media Ratings Council, a respected third party with a long history accrediting advertising and media firms. Pilot testing for the viewable impression is near completion, said the organizations during a webinar held this afternoon. The groups also said the creation of a viewable-based eGRP is underway, in addition to the development of a new taxonomy to classify digital ads as they move into this next evolutionary stage. The viewable impression metric would measure only ads that are actually seen by a user, rather than measuring all impressions served even when users don't bother to scroll down to see them. The idea is to count only real exposures of ads online. "The notion of viewable impressions is accepted by buyers and sellers alike," said Sherrill Mane, SVP, industry services for the IAB, during today's webinar.

"Vicarious buys standard industrial robots, enhances them with its software, and contracts them out the way a temp agency does workers-charging per task completed or at an hourly rate. In Baltimore, Vicarious robots assemble sampler packs for makeup company Sephora, work previously done exclusively by humans. Vicarious CEO and cofounder D. Scott Phoenix says the deal demonstrates his business model: Create artificial intelligence software that makes industrial robots smart enough to perform jobs previously done only by people. Vicarious hasn't previously discussed its customers or robots publicly but has earned itself an air of mystery among AI and robot experts since its founding in 2010. The startup has raised more than $130 million, according to data service PitchBook. Its investors include some of Silicon Valley's most famous names and deepest pockets-venture firm Founders Fund, cofounded by early Facebook investor Peter Thiel, and billionaire entrepreneurs Mark Zuckerberg, Elon Musk, and Jeff Bezos. "

"1. Marketers suck. Including me. Look at my big tech company list over on Facebook. Do you actually learn much? A little, but marketers push themselves too much, and say too little. 2. No one is focused on what you want. Including me. I have a list of tech industry investors. Rich people. I want to hear from them about when they talk about investing, the economy, starting companies, trends, that kind of stuff. But do they stay focused? No. They talk about movies. Their vacations. Their kids. And more. 3.  Everyone is emotional. Including me. I have a list of tech industry VIPs. People who have changed the world. Invented Twitter. Or the Web. Or built Microsoft. Etc etc. But when they post about emotional topics like politics, religion, babies, pets, death, birth everyone goes crazy and reshares their posts. 4. Everyone has gone Gagnam Style. Including me. We love resharing. Retweeting. Talking. Liking. Pushing. Watch my tech news list and you'll see the same story rehashed, repeated, reshaped, remashed."

Numecent offers something it calls "cloud paging" and, if successful, it could be a game-changer for enterprise software, video gaming, and smartphone apps. Red Hat thinks so. It has already partnered with the company to help it offer Windows software to Linux users. "Cloud paging" instantly "cloudifies" any software, even an operating syste Read more: http://www.businessinsider.com/were-blown-away-this-startup-could-literally-change-the-entire-software-industry-2012-3#ixzz1oM8IGUAT

New/emerging industries (eccomerce) using "old" infrastructure and industries (Sunday delivery via the USPS).

Newspapers are a great example of an industry upended. First denial followed by more denial then structural counter measures (i.e. paywalls). Then finally diminishment and irrelevancy. Industries that solved problems that no longer exist (talking to you Pay TV) can not survive.

HTML5 has been tipped to be a game-changer, with some predictiving it will take over most mobile platforms. But what is its real impact to the mobile industry?

I see two things, the collapse of IBM and the fragmentation of the entire industry. Is "fragmentation" a global trend for all industries and sectors?

I think it's a constant fragmentation and then consolidation, vacillating between the two, pendulum-like. IBM may do well to continue to complement Apple when they can, as in selling their services.

how social media shapes beauty industry blogs are two times more likely to drive product purchases than magazine ads The Top 5 beauty brands on Facebook (Dolce & Gabbana, MAC Cosmetics, Sephora, Maybelline, and L'Oreal Paris USA) all have over 1 million fans

chipotle is back with a show called "farmed and dangerous" which talks about the issues of industry farming

Opinion piece on the impact that mobile gaming will have on the console gaming industry at large.

"It takes serious guts for Amazon to simply declare that it doesn't need licenses - especially when even casual observers know the music industry thinks otherwise."

"Players of Call of Duty: Black Ops II will now be able to livestream their gameplay to YouTube directly from their Xbox 360 and PlayStation 3 game consoles. While casual players may be interested in posting their games, this is big news for the lucrative gaming-commentary industry on YouTube, and for the eSports scene as a whole."

"In fact, RadiumOne has verified more than 1,000 domains used for pixel jacking, and estimates it effects the more than 10,000 sites across the Web. RadiumOne suggests it cost the industry an estimated $324 million annually, about 5.4% of all budgets spent on display advertising."

Absurd pricing. "Recently, Tumblr partnered with Union Metrics to provide full-blown analytics for users. The companies didn't say what they'd charge -- until now. Turns out, Union wants nearly $1,000 a month from companies that have multiple Tumblrs. And that's not even the top price. If you want "industry benchmarks" -- that's likely average data across a range of Tumblrs to compare yourself with -- then it will cost you "max." It's not clear what Union means by "max" as a price. Perhaps, if you have to ask you can't afford it: The "max" package is targeted at "the largest agencies and brands.""

"Sam Glassenberg, CEO of Funtactix, which develops social games for major motion pictures like The Hunger Games, said the in-game ad market presents both huge opportunities and new risks for brands and agencies. He cited statistics from NPD and said that there are almost 200 million online gamers out there who play games for an average of 13 hours a week. Yet, the majority of ad spend still goes to TV or banner ads and only a fraction to games, he noted. "How are we going to close that gap?" he asked. The discussion was organized by SponsorPay, a Berlin-based engagement advertising company whose application rewards users that watch an ad with virtual currency and other goodies. SponsorPay is one of a handful of companies out there including SocialVibe, Flurry and WildTangent seeking to help games developers monetize their product and brand advertisers engage consumers with such ads. Games entrepreneur Wilson Kriegel, formerly with Zynga, addressed this potential by discussing his involvement with mega-hit Draw Something, an online drawing game developed at his former company OMGPop, which Zynga acquired in March. The game allows people to draw things and share them with their friends. Since its launch early in 2012, it has seen over 90 million installs, 10 billion drawings created and was a top trending topic on Twitter.  Companies including McDonald's, Disney and Sprint have incorporated their ads into the game. Kriegel said that ad features including in-game banners, game features and in-game call to actions seen a clickthrough rate of 1 percent to 10 percent-unheard of in an industry where average CTRs are 0.7 percent."