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mercedes came up with "escape the map" game where you have to navigate your way through an interactive experience and complete challenges before your head gets blurred out.  when you finish you are entered in for a chance to win the car

Facebook page contest where Mini fans upload videos explaining why they'd be the best co-pilot. Winners are sent on an adventure in one of 5 international locations, and videos from the trip are posted on the FB page. Called "All the wrong places"

the Volkswagen 'Street Quest' advergame… It's a Facebook challenge to find and 'Pin' as many Volkswagens on South African roads as possible, using a gamified, custom version of Google Street View

Submit a video no longer than 5.9 seconds to win the 328i

potential idea for weekly. tie in twitter stuff like scholarship and cereal

Gimme the Gig's focus is on the redesigned 2012 Ford Focus Ford will record the winning bands on the spot and upload the tracks to iTunes using the Focus's in-car wifi feature, chevy teamed up with band Ok Go -- Chevy Sonic is used to make the music: OK Go's members drive a specially equipped Sonic through a track lined with musical instruments and other sound-generating objects. Devices attached to the outside of the car play the instruments and devices along the route, resulting in sounds that make up the song.

ford tried to show a 1 minute commercial of 2013 mustang...

In-game sponsorship by Nascar?  The Daytona Challenge in Facebook game Car Town allows players to assemble their own pit crews by recruiting friends, build stock cars, and race on the Daytona International Speedway.

lexus and pandora partner to bring lexus banner ads into pandora -- users can experience the mobile site all through their phone

More for the Range Rover Evoque. Takes over a majority of a train station to act as a virtual showroom

Range Rover just released an interactive banner iAd where users can customize and check out features.

belgium -- tag a street that doesn't have google street view because the road is too small -- and toyota will send out their iQ to map the road

paris launched 10 new mini stores.. inside the actual mini.  they travel to you

Soundhound integrates within Kia and Hyundai cars (music discovery)

Toyota Africa created an outdoor website -- pretty neat!

"Customers in the US and Canada who purchase a model from Volvo's 2015 lineup (like the new V70 seen above) will gain access to Volvo On Call, which lets you tap into tire and fuel level notifications, roadside assistance and the like, right from Volvo's iOS app."