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Rhiannon Apple

Pantene Turns to Actresses for Ad Campaign - Beauty Industry and Products News - WWD.com - 0 views

  • Digital plans also include “dynamically generated banner” ads which let the brand deliver a more customized message to consumers depending on the site from where they are viewing the ad. All of the ad’s variables (language, model, background, copy, call-to-action and product) will be optimized based on the site. The technology, Procter & Gamble Co. said, learns over time what is most resonant and will show consumers more creative options with those elements in it.
Greg Steen

Top 200 U.S. Brands Ranked by 2010 Ad Spend - 0 views

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    By industry
Rhiannon Apple

Duane Reade's New Format Steps Up Beauty Battle - Beauty Industry and Products News - WWD.com - 0 views

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    he EZ Face "Find Your Look" makeover tool, which allows a customer to snap a digital photograph of herself and then virtually apply products found in the store simply by scanning the bar code; a fragrance display that spritzes 40 scents onto blotters or wrists, and the Nail Bar by Essie-OPI housed in David Rockefeller's former office (complete with his fireplace). Service prices range from a $10 manicure to $65 for a Phyto treatment, with blow-dries hovering at around $40.
Greg Steen

Study Finds Social Media Not Fully Leveraged by CMOs - Adrants - 0 views

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    A recent IBM study found that only 26 percent of CMOs are tracking blogs, 42 percent are tracking third party reviews and 48 percent are tracking consumer reviews to help shape their marketing strategies. The study was conducted across 1,700 chief marketing officers in 64 countries and 19 industries as a means to determine the focus on market circumstances versus individual consumer feedback.
John Rich

Beyond Christensen: new models of industry disruption - Tech News and Analysis - 0 views

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    See "reverse data model"
John Rich

Obama backs net neutrality, says the internet should be classed as a utility - The Next Web - 0 views

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    Full net neutrality would lead to even more rapid disruption of the telecom and television industry.
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