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Instead of distilling multiple times and marketing it as high-end and odorless, this vodka is distilled once to still taste like local potatoes and the marketing is all about local agriculture. Even the bottle is potato shaped. 

Pepsi has developed software for it's farmers to use that cuts down on water use and carbon emissions while maximizing yield.

I thought this read "Agriculture Hero" like "Guitar Hero" and it was going to be about Pepsi figuring out a way to let people remotely manage farms through a gaming interface. .

daily 10.21

""New technologies kill old gods and give birth to new gods. That's why agricultural deities were different from hunter-gatherer spirits, why factory hands fantasised about different paradises than peasants and why the revolutionary technologies of the twenty-first century are far more likely to spawn unprecedented religious movements than to revive medieval creeds." ― from "Homo Deus: A Brief History of Tomorrow""

Such a simple innovation could have huge impact on food storage (restaurants to agriculture).