Mobile-TV Advertising to Reach $1.4 Billion by 2015 | MediaWorks - Advertising Age - 0 views
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Tablets are poised to help U.S. newspapers increase paid digital circulation to 4.6 million in 2015, for example, with most of the growth coming at general interest newspapers, from 1.5 million last year, primarily at the Wall Street Journal, according to annual Global Entertainment and Media Outlook from PricewaterhouseCoopers, which was released today.
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The number of people viewing mobile TV in the U.S. will grow to 52.5 million in 2015 from 17.6 million in 2010, PricewaterhouseCoopers predicted. Mobile-TV ad spending in the U.S. will grow to $1.4 billion in 2015 from $370 million last year.