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Simeon Spearman

Mobile-TV Advertising to Reach $1.4 Billion by 2015 | MediaWorks - Advertising Age - 0 views

  • Tablets are poised to help U.S. newspapers increase paid digital circulation to 4.6 million in 2015, for example, with most of the growth coming at general interest newspapers, from 1.5 million last year, primarily at the Wall Street Journal, according to annual Global Entertainment and Media Outlook from PricewaterhouseCoopers, which was released today.
  • The number of people viewing mobile TV in the U.S. will grow to 52.5 million in 2015 from 17.6 million in 2010, PricewaterhouseCoopers predicted. Mobile-TV ad spending in the U.S. will grow to $1.4 billion in 2015 from $370 million last year.
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    PricewaterhouseCoopers is saying that consumers appear more willing to pay for content delivered to tablets, so they are seeing that tablets will fuel growth in paid newspaper circulation in the U.S. Also forecasts growth in Mobile TV and its respective ad spend.
Simeon Spearman

Why Android will gain HUGE tablet marketshare later this year - Scobleizer - 0 views

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    Really clear explanation of how Android will win the tablet space in the long term: ENTERPRISE
Simeon Spearman

Mobile - Forrester: Why Tablet Commerce May Beat Out Mobile : MarketingProfs Article - 0 views

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    Tablet Commerce overview from MarketingProfs
Simeon Spearman

Five Lessons from a Year of Tablet UX Research | UX Magazine - 1 views

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    Good overview of stats and UX insights for tablets
Simeon Spearman

Advertising - Ads More Effective on Tablets Than on E-readers : MarketingProfs Article - 0 views

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    Great stats on tablet ads
Simeon Spearman

Retailers Aim to Woo Tablet Users, Who Spend More Online - WSJ.com - 0 views

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    Why designing for tablets is important: e-commerce
Greg Steen

Amazon Kindle Fire: It's a Tablet for the Masses, not an iPad Killer. - 0 views

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    To just about any criticism of its new Kindle Fire tablet, Amazon has a two-word answer. It doesn't come with 3G Internet access? It's $199. It doesn't take pictures? It's $199. It won't immerse you in HD-rendered scenery as you race a virtual Bugatti through the streets of Tokyo at 180 mph? It's $199.
Emily Knab

Report: Google planning its own Nexus tablet? - 0 views

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    rumor of a Google/Nexus/LG  tablet
Greg Steen

a tablet goes for a ride - 0 views

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    Headcam is used to document tablet use in the field.
Simeon Spearman

Consumers Don't Want Tablets, They Want iPads - John Paczkowski - News - AllThingsD - 0 views

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    Interesting findings on consumer demand for tablets
Ivy Chang

MediaPost Publications Tablets Beat PCs In Media Consumption 06/23/2011 - 0 views

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    some stats on tablet users and the potential for growth.
Ivy Chang

MediaPost Publications Tablets Up Rates Of TV Multitasking 04/09/2013 - 0 views

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    More than three-quarters of respondents -- 77% -- say they are using a computer/laptop or other devices while watching TV, according to Accenture. This is up 16% -- around 60% -- from a year ago.
Jinah Kim

Apple lowers 13-inch Macbook Pro with Retina display price to $1,499, speedbumps other Retina machines | The Verge - 0 views

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    Slightly more affordable tech? Also interesting comment here about how tablet sales are cannibalizing PC/laptop sales.
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