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Press Passes = virtual currency awarded to people for documenting breaking news with the meporter app.

gaming- focused magazine app that feels like a rubiks cube or trivia

Mint.com for your entire life

Nice example and forecast from Gartner: 70% of world's 2000 largest companies will have at least one "gamified application" by 2015

Competitive social game based on real life experiences.

Created by productivity guru, Merlin Mann, The Email Game app turns blowing through your emails fun by rewarding points for deleting, filing, and responding to emails. And, the faster you do it, the more points you earn. It even deducts points if you take too long to write a response.

Sort of like gamification.Driving coach app for teens produced by State Farm.

talks about lbs and how businesses should use it to promote their brands effectively

kind of like the whopper thing. watch ads, win prizes

More check-in options focused on print/text

Gamified healthy eating

allowing brands to provide customized experiences to facebook users based on their klout score. they reward customers based on their influence.

GreenGoose turns everyday activities into games.  awards points for taking care of pets

Chevrolet and Goodby, Silverstein & Partners have come up with various fun and games to launch the new Sonic, the car "that's up for anything," under the theme "Let's do this." The brand wants you to prove that you're up for anything by performing little tasks (like baking a cake of yourself and eating it), submitting evidence of your feats (pics, or it didn't happen) and earning badges, Foursquare style.