The network also said Watch ESPN, the authenticated TV Everywhere app
introduced last year, is now in 40 million homes. ESPN predicted that figure
would double by 2013.
"Whether we televise the game or not, there is an audience consuming it via
ESPN platforms," said Sean Bratches, exec VP-sales and marketing.
And this is just the tip of the iceberg, Mr. Bratches said. ESPN is working
with companies including Facebook, YouTube, Amazon, Netflix and Microsoft to
further expand the offerings. "Young males spend more time consuming media" on
Xbox than playing video games," he said.
ESPN is making content for these digital platforms, reviving the "30 to 30"
franchise with "30 for 30 Shorts," which will roll out monthly on Grantland, the
sports-plus-pop-culture site created by sports journalist Bill Simmons.
To visualize just how advertisers can partner with its various digital
platforms, ESPN presented three case studies from partners Gatorade, Goodyear
and Diageo.
Gatorade partnered with ESPN across multiple screens in an effort to embrace
female athletes and moms, an audience that ESPN is making a concerted effort to
tap into with espnW. This includes "Nine for IX," a series of nine documentary
films about women in sports in celebration of Title IX's 40th anniversary.
Group items matching
in title, tags, annotations or url
Lab-grown meats backed by Bill Gates, Tyson Foods face U.S. oversight | The Seattle Times - 2 views
Your AT&T Bill Will Soon Be a Video - 1 views
E la Carte Raises $13.5 Million to Bring Tablets to More Restaurants - 0 views
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If E la Carte has its way, you may eventually be able to order your meals using a tablet at most restaurants in the U.S. Two years ago, the startup unveiled a tablet designed for restaurants called the Presto, which let customers browse menus, place orders and pay bills - all without getting up from the table or depending on a waiter.
Latest Trend Isn't Just to Reward Consumers but to Delight | News - Advertising Age - 1 views
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"Surprise and delight" plays off the principle that a dollar bill is always worth more when you find it crinkled up in an old pair of pants. At Best Buy, surprises havetaken the form of movie premieres and exclusive shopping invites that the company extends on Black Friday. If you're a Robert Pattinson fan, you probably would have liked to have been one of Best Buy's most-valued customers when, out of the blue, the retailer invited a handful of top shoppers and their family members to an exclusive preview of "Twilight Eclipse."
New ARG Mixes Beer, Bill Murray and Hipster-Eating Dinosaurs - 0 views
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An homage to the 1993 blockbuster hit, Jurassic Park, the experience involves a group of urban hipsters who, while trying to find the ultimate loft party, find that their Brooklyn neighborhood has been overtaken by dinosaurs.
WePay Wants to Simplify Group Payments - Bits Blog - NYTimes.com - 0 views
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I don't know what hip social marketing neologism to classify this under. WePay simplifies group payments by providing a platform for splitting bills, collecting dues, fees, etc.
Mint Data Offers Real-Time Look at Local Spending - 0 views
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I guess Telecoms would get this info if everyone moves to direct phone billing. Since Mint opened up the data, it's interesting to be able to get a feel for the kind of insights available from aggregating all these purchases down to the local level.
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