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in title, tags, annotations or urlToyota Makes Game Out of Buying a Prius | News - Advertising Age - 0 views
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"Our research showed that our target group of ages 25 to 35 views life as a game...not fun and frivolous, but purposeful," said Sara Bamossy, strategic planning director for the Saatchi office. In search of a property, Toyota and the agency approached Hasbro to license the material for the campaign. Ms. Bamossy said the agency found that many in the target demographic grew up playing the board game and that [real] life for them is a constant media stream of information, but they love social games, they might invent a game at work, and it bonds them together."
Offices of Advertising Agencies - 0 views
Office Depot is latest retailer to test PayPal's POS - Mobile Commerce Daily - Payments - 0 views
Lionsgate To Sponsor $20K Starcraft 2 Tournament In Support Of Ender's Game Hitting Blu-Ray | TechCrunch - 2 views
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"Essentially, Lionsgate wants to ensure that people interested in its film - which had a disappointing box office return - know that it is coming out on Blu-Ray. And so the studio is investing a sum into sponsoring a Starcraft 2 tournament, which will be watched by tens of thousands of individuals interested in futuristic combat, and who are often young and male. Ender's Game, naturally, features a young male winning weightless combat in the future."
The Office Turntable | Adverblog - 0 views
Blockbuster, Office Depot nail Black Friday mobile performance: report - Research - Mobile Commerce Daily - 1 views
ContactlessNews | TazTag launches TazBox for a contactless home or office - 0 views
Multidev releases ecommerce back office solution | RetailCustomerExperience.com - 0 views
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