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" The strategies and tools come out of our Brand Blueprint process, which literally involves mapping the brand in great detail across all of its possible consumer touchpoints. The goal of blueprinting is to create a highly effective brand ecosystem that aims to meet the behaviors of today's highly engaged audience."

"Five years ago, the possibility that computers would surpass humans at this work appeared remote"

Seems to be a duplication of existing services with the only benefit being that it's ALL housed in your phone, if that's what you want.

This could be a good tool for brands who want to get content from sponsorships, etc., edited and posted as quickly as possible to social media.