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Contents contributed and discussions participated by Greg Steen

Greg Steen

Aloft - 0 views

shared by Greg Steen on 06 Apr 12 - No Cached
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    GA Tech AR game
Greg Steen

Google Eyes the Future With Augmented Reality Glasses - 1 views

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    Google has created a pair of AR glasses that would allow you to interact with your world just like a smart phone-but instead of holding it in your hand, you wear it on your face.
Greg Steen

Pepsi NEXT Creates Taste Test Ads Using Facebook Profiles - 1 views

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    Barbarian Group, in partnership with Funny or Die, is out with new work for Pepsi NEXT. Called Internet Taste Test, Facebook users can sign up to have customizes taste test videos by LA improv actors made for them based on information in their Facebook profile.
Greg Steen

How to Optimize Ads for Facebook - 0 views

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    A/B testing - dear god why don't we do this here?
Greg Steen

Living Social's Looking For A New Model - 0 views

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    the new idea is to use LivingSocial's installed user base, experience working with restaurants, and developer team to facilitate pickup and delivery food orders:
Greg Steen

Groupon earnings report: The shaky theory behind the company's business model. - 0 views

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    On Friday, the company issued an earnings restatement saying they'd actually lost $64.9 million in the fourth quarter of 2011 rather than the $42.7 million they'd originally reported.
Greg Steen

Specialisterne - 0 views

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    This is a company that helps people with autism find work - actually they connect them with jobs where the qualities of autism are an advantage - obsessiveness etc
Greg Steen

Magnum Pleasure Hunt 2 - 2 views

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    sequel to our favorite game
Greg Steen

Keep Lil' Jonny off the streets. - 0 views

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    So Mortar is an agency that wants more Twitter followers. They made this page and video to disseminate the message that Jonny, their intern, will be fired if they don't have 500 by April 20. Lame in a lot of ways, but this shows me that we could be WAAAAAY more creative in how we build our social media presence.
Greg Steen

Sony Ad Replays a Woman's Lifetime on 200 Screens - 0 views

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    Great execution - does this say something about more cheaper screens floating around?
Greg Steen

Why Agencies Shouldn't Fear Mobile - 0 views

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    - Truthdive reports that 700,000 Droid smartphones are activated daily; - Mobile searches, according to Google, increased by 400 percent in 2011; - Digital Buzz reports that half of all Internet searches are conducted on mobile devices; - Fifty eight percent of mobile shoppers are between the ages of 18 and 34, according to Millennial Media; and, most amazingly, - Spyder Trap reports that 70 percent of mobile searches result in action within one hour.
Greg Steen

The New Awful: Internet Explorer - 0 views

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    I've heard IE9 is kinda good. This video spot to promote it, not so much. Posted as example of video and for tech angle.
Greg Steen

addicted to pinning (infographic) - 1 views

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    What makes Pinterest addictive? - Good simple design - Big user base - Refuge from Facebook fatigue (simpler experience) - Accessible (easy to get started)
Greg Steen

The Case Against Google - 0 views

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    Google's issues and the web - best explanation I've seen
Greg Steen

Google acquisitions: The search company's startling transformation under CEO Larry Page. - 0 views

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    The search company no longer dabbles in exotic ideas. Now, it's all business.
Greg Steen

Google Partners With Pandora, AdWeek, NYDN On New Paywall 'Substitute' | paidContent - 0 views

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    Google (NSDQ: GOOG) is rolling out a new product, "Google Consumer Surveys," that lets publishers monetize content through "microsurveys" created by companies that want to carry out inexpensive market research. Publisher partners at launch include Pandora (NYSE: P), AdWeek, the New York Daily News, the Lima News and the Texas Tribune.
Greg Steen

JC Penney Tries To Break Customers' Discount Addiction - 0 views

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    The new pricing at J. C. Penney is intended to break that mindset, and the company is betting its turnaround on it. The store has cut prices by about 40 percent versus before the change, and rounded prices to the nearest dollar ($12, say, versus $11.95 or $11.99). After that first tier of regular prices are specials, which last a month rather than a day or a few hours. And Tier 3 is clearance items, which go on sale the first and third Friday of every month, in tandem with many paycheck cycles.
Greg Steen

Eye-tracking computer programs and privacy - 0 views

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    Eye-Tracking Computers Will Read Your Thoughts And when they do, the privacy debate will become even more important.
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