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"Of the 30 brands that have signed on thus far, only five will be running campaigns in the U.S. Twentieth Century Fox, one of two global launch advertisers, will promote its upcoming film Life of Pi with ads in the Xbox Video app, Xbox companion mobile and tablet app SmartGlass app and the Casual Games app, which spans Xbox and Microsoft's desktop and mobile operating systems. And next month the other global launch advertiser, Nissan, will run ads in the Bing and Xbox Music apps. Though it seems the in-app ads are initially only slated to run within Microsoft's own apps, the company said several publishers-such as The Associated Press, Bonnier Corporation, Photobucket, Slacker Radio and The Tribune Company-have agreed to run the units. In announcing the roster of initial advertisers, Microsoft also put out some stats regarding consumer perception of the ad units. The most encouraging stat found that the ads scored a 92 percent in ad recall, but the other numbers suggest brands may prefer consumers forget their ads. Only 39 percent of respondents said they're happy to see advertising within Windows 8, and only 33 percent agreed that advertising on Windows 8 improved their opinion of a brand."

Microsoft will roll out the new music streaming service to many customers on Tuesday as part of an update to the Xbox gaming console he service will let users stream more than 30 million tracks worldwide across Microsoft's ecosystem of Windows 8 mobile devices and PCs, as well as the Xbox. Think of it as Microsoft's in-house version of Spotify.

Xbox Reveal event actually achieved a record-breaking viewership in the process where there was more than 8.45 million people who tuned in to watch the Xbox Reveal event within the first 24 hours, where it actually managed to hold its own against one of the top-most concurrent streamed events ever.

another on Xbox originals

Full list of "apps" - mostly for viewing video

Microsoft also emphasized the multi-screen experience at a press conference where they further showcased the abilities of Xbox SmartGlass, a companion app that transforms mobile phones or tablets into second screens that interact with the Xbox360 for enhanced entertainment. Indeed, the company is encouraging users to experience games, movies, and television in an entirely new way, offering facts, trivia, and strategic tips to assist in the mastery of game completion. Viewers of this season's Game of Thrones will be able to use SmartGlass to peruse interactive maps, read about characters, and view exclusive behind-the-scenes content.

The BBC has overcome Microsoft's wish for iPlayer to be bundled with its paid Xbox Live Gold subscriptions. The catch-up TV service on Tuesday became the latest TV app to launch in the Xbox Dashboard's app initiative, for free with no subscription requirement (announcement). Although the BBC has become reluctant to custom-build iPlayer apps for the burgeoning number of new devices, Xbox Kinect's TV interface represents a sufficiently interesting new opportunity.

Will HoloLens work with Xbox One like Morpheus will work with PS4?

"So Microsoft has two options: Buy Spotify or make Xbox Music workable. It appears to have chosen the latter."

"With cloud gaming, consumers will be able to avoid buying Sony's PlayStation 3, Microsoft's Xbox 360 or Nintendo's Wii, and play using generic controllers connected to their set-top box or TV. Some carriers are looking at software that turns smartphones into controllers, the people said."

Nice multichannel online video/Xbox/gaming experience from Toyota

AppleTV gunning for Xbox/GoogleTV as box of choice. I like the idea of a gesture/voice/apple remote system and the xbox controller/gesture/voice over google's giant remote approach.

Xbox Live entertainment update coming tomorrow

XBOX adds more entertainment partners. Thought it was relevant since we had a vendors meeting. 

looks like Xbox is looking into original TV programming

daily 7.21

Now that it has hooked up with Nokia phones, Microsoft hopes to connect its phone software to the Xbox this year too.

Vine Xbox app will bring Vine videos to the tv screen for the first time.