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Want to Advertise on Tumblr? Create Some Cool GIFs | Digital - Advertising Age - 2 views

adage.com/...237545
shared by Abeeda Mahboob on 04 Oct 12 - No Cached
  • Abeeda Mahboob on 04 Oct 12
     
    Tumblr is recommending that advertisers use Radar to promote posts that feature images or GIFs because these are the posts that result in the most engagement actions -- likes, reblogs and follows. Tumblr also lets advertisers pay to reserve space on Tumblr's Spotlight section, which organizes Tumblr blogs by category. This is about as targeted as Tumblr advertising gets right now. While many internet upstarts are focused on highly-targeted advertising, Tumblr seems to be at least initially focused on broad-based advertising buys aimed at reaching as many Tumblr users as possible. "We don't really know anything about our users," Mr. Webb said, adding that Tumblr only collects email addresses and birth dates. "And we don't really care," he added. "We will give you great content and you will find it on your own."
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Want Tumblr Analytics? Here Is The Absurd Price You'll Have To Pay - Business Insider - 1 views

www.businessinsider.com/rice-youll-have-to-pay-2012-12 social tumblr
shared by Simeon Spearman on 06 Dec 12 - No Cached
  • Simeon Spearman on 06 Dec 12
     
    Absurd pricing. "Recently, Tumblr partnered with Union Metrics to provide full-blown analytics for users. The companies didn't say what they'd charge -- until now. Turns out, Union wants nearly $1,000 a month from companies that have multiple Tumblrs. And that's not even the top price. If you want "industry benchmarks" -- that's likely average data across a range of Tumblrs to compare yourself with -- then it will cost you "max." It's not clear what Union means by "max" as a price. Perhaps, if you have to ask you can't afford it: The "max" package is targeted at "the largest agencies and brands.""
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Digital Agency Launches Tumblr Commerce Service for Brands | Digital - Advertising Age - 0 views

adage.com/...235626 mobile
shared by Rhiannon Apple on 28 Jun 12 - No Cached
  • Mr. Coe says the agency's Tumblr commerce platform has two service levels: one designed for small businesses and the other for brands. For the former, Coexist and Stripe would take a roughly 6% cut of sales transacted through the platform, but the service would be free to use. In the case of brands, he's envisioning something more custom where Coexist might develop a Tumblr blog for an event like Fashion Week and then power a pop-up store where Tumblr followers could buy limited-edition goods that had been unveiled that week. The service's first taker is Jeni's Splendid Ice Creams, which has 10 stores in Ohio and Tennessee and sells to wholesalers like Dean & Deluca and Whole Foods but shipped more than $1 million of product through its website last year. Its Tumblr account launched last week, and items for sale are marked with a yellow dot, including a $32 ice-cream-sandwich collection.
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Why Fashion's Top Brands Are Flocking to Tumblr Mashable | The Social Media Guide - 0 views

mashable.com/...fashion-tumblr-kate-spade fashion social
shared by Rhiannon Apple on 08 Feb 11 - Cached
  • Rhiannon Apple on 08 Feb 11
     
    Article discussing how Brands are moving to Tumblr not just bloggers Kate Spade's marketing team uses Tumblr as an extension of Twitter, but with a greater emphasis on images - mainly vintage photographs of Oscar de la Renta and women wearing his designs - with the occasional short caption or quotation. For Bearman, the platform is primarily a way to distribute branded content; she does not use Tumblr to interact with fans, reblog others' posts, or, notably, push merchandise.
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'Dark Knight' Star Uses Tumblr to Correct GQ - 0 views

mashable.com/...joseph-gordon-levitt-gq social tumblr
shared by Simeon Spearman on 19 Jul 12 - No Cached
  • Simeon Spearman on 19 Jul 12
     
    Other celebrities have used their Tumblr accounts as platform for their personal views. Singer Lauryn Hill posted a message in June about the allegations she failed to pay taxes. Performer Frank Ocean also used his personal Tumblr in early July to reveal his first love was with a man.
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State Farm Sponsors Gawker's Backup Tumblr | Digital - Advertising Age - 0 views

adage.com/...238113 tumblr social
shared by Simeon Spearman on 05 Nov 12 - No Cached
  • Simeon Spearman on 05 Nov 12
     
    "Mr. Denton got some solace for the lost ad revenue: State Farm opted to sponsor the Tumblr blogs with the tag line "Backup Site Covered By State Farm" as well as information on how to file a claim. Insurers such as State Farm, Geico, Allstate and others are some of the advertisers that buy into disasters and have emergency funds set up to do so."
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Tumblr Launches Promoted Posts on Mobile - SocialTimes - 1 views

socialtimes.com/omoted-posts-on-mobile_b124748 tumblr social mobile
shared by Ivy Chang on 22 Apr 13 - No Cached
  • Ivy Chang on 22 Apr 13
     
    another post on tumblr mobile ads
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Club Monaco Debuts Fall Lookbook on Tumblr - 1 views

mashable.com/...co-debuts-fall-lookbook-tumblr fashion blog
shared by Ivy Chang on 16 May 13 - No Cached
  • Ivy Chang on 16 May 13
     
    Club Monaco's fall lookbook isn't making its debut in a print catalog or on a press-only site. Instead, the Ralph Lauren-owned fashion brand is releasing its lookbook simultaneously to the public and the media on Tumblr.
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The Hyp Replacement: Multimedia Storytelling On Twitter, Tumblr, Blogspot and YouTube -... - 0 views

socialtimes.com/lr-blogspot-and-youtube_b89447 storytelling social
shared by Simeon Spearman on 16 Feb 12 - No Cached
  • Simeon Spearman on 16 Feb 12
     
    E.A Marciano, a Brooklyn-based writer, has turned to these channels to tell the story of four Brooklynites in The Hyp Replacement, an experimental literary project told through Twitter, Tumblr, Blogspot and YouTube.
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Coca-Cola's New Tumblr Shares Happiness | ClickZ - 0 views

www.clickz.com/...-colas-tumblr-shares-happiness social
shared by Rhiannon Apple on 17 Jan 12 - Cached
  • Rhiannon Apple on 17 Jan 12
     
    Coke using Tumblr like Photvine... interesting.
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How sharing disrupts media | Felix Salmon - 0 views

blogs.reuters.com/...how-sharing-disrupts-media social
shared by Simeon Spearman on 23 Jan 12 - No Cached
  • Simeon Spearman on 23 Jan 12
     
    But at Tumblr, at least, there's something else very interesting going on: according to Karp, there are 9 curators for every creator on his site. Reblogging, on Tumblr, is so easy that the vast majority of Tumblr sites actually create little or no original content: they just republish content from other people. That's a wonderful thing, for two reasons. Firstly, it takes people who are shy about (or just not very good at) creating their own content, and gives them a great way to express themselves online. (As Arianna Huffington says, "self-expression is the new entertainment".) And secondly, it acts as a natural amplifier for the people who do create original content - the average post on Tumblr gets reblogged nine times, and therefore reaches vastly more people than if it just sat on its original site waiting to be discovered by people visiting it directly.
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Tumblr releases Fan Mail for private messaging | VentureBeat - 0 views

venturebeat.com/...tumblr-fan-mail social
shared by Simeon Spearman on 05 Jan 12 - No Cached
  • Simeon Spearman on 05 Jan 12
     
    Private messaging for tumblr users
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Tumblr Hires Writers to Cover Itself - NYTimes.com - 0 views

www.nytimes.com/...s-writers-to-cover-itself.html photo online social
shared by Simeon Spearman on 02 Feb 12 - No Cached
  • Simeon Spearman on 02 Feb 12
     
    Tumblr hiring writers to cover all the shit that goes on on tumblr.
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Tumblr launches mobile ads in its ongoing quest to actually turn a profit | VentureBeat - 2 views

venturebeat.com/...tumblr-launches-mobile-ads blog mobile advertising social
shared by Ivy Chang on 22 Apr 13 - No Cached
  • Ivy Chang on 22 Apr 13
     
    Tumblr is launching its new mobile ad platform, which will allow brands to advertise their wares from within Tumblr's mobile apps. Tumblr's mobile ads will be clearly marked as sponsored and users will only see four of them per day.
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imgTumble: Tumblr Photo Browser for iPad - SocialTimes.com - 0 views

socialtimes.com/-photo-browser-for-ipad_b72165 social tablets images
shared by Simeon Spearman on 01 Aug 11 - No Cached
  • Simeon Spearman on 01 Aug 11
     
    Tumblr image browser for iPad
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Tiffany's Tumblr Showcases 175 Years of Jewels | ClickZ - 0 views

www.clickz.com/...-showcases-175-years-of-jewels tumblr social
shared by Simeon Spearman on 10 Dec 12 - No Cached
  • Simeon Spearman on 10 Dec 12
     
    "The site has three themes: Timeless Tiffany includes the story of Tiffany, including its diamond heritage, major milestones, masterpieces, drawings from the Tiffany Archives and a virtual hall of fame that showcases vintage ads and images of jewelry from every fashion era from the Gilded Age to the present day; Tiffany Insider, a gallery of images and videos that Tiffany says "captures the excitement and creativity behind photo shoots, dressing stars in Tiffany diamonds and unveiling windows that invite the imagination to dream of elegant new worlds"; and Tiffany In Style, which covers events and introduces designs in jewelry and accessories, along with advertising images and videos."
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Tumblr Adds Real-Time Notifications To Its Dashboard And It Feels A Lot Like Facebook's... - 0 views

techcrunch.com/...ls-a-lot-like-facebooks-ticker tumblr social
shared by Jinah Kim on 07 Feb 13 - No Cached
  • Jinah Kim on 07 Feb 13
     
    Ch-ch-changes.
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