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The app can determine if a stuffed animal is being hugged, squeezed, or even moved, using the smartphone's camera and flash. As the toy is compressed, so is the soft foam inside, which decreases the brightness level of photos taken using the camera's flash. And in the same way an optical mouse can track movement by comparing sequential images, the app could easily determine if a plush toy is being moved and played with, automatically triggering sound effects as a result.

how social media shapes beauty industry blogs are two times more likely to drive product purchases than magazine ads The Top 5 beauty brands on Facebook (Dolce & Gabbana, MAC Cosmetics, Sephora, Maybelline, and L'Oreal Paris USA) all have over 1 million fans