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Everyone knows you shouldn't be in the sun too long, or at least put on sunscreen. To raise awareness of the damages of UV rays, Advico Y&R created t-shirts that turns bright red with increased sun exposure for a sun lotion brand. Clever.

MTV campaign brings an old brand back to life.

I pity the birds.

Solar chargers are getting even more convenient, and here's the latest example: This folding USB solar array from Brown Dog Gadgets captures power from the sun, delivered to you in a portable fold-up package.

So which strategy will work best? Launch first (Vive) or launch latter with more content?

Social coupon scheme gone awry in the Land of the Rising Sun.

NEW PRODUCTION & DEVELOPMENT Nickelodeon has greenlit a pilot for How to Rock Braces and Glasses, a sitcom featuring singer/actress Cymphonique (she uses just her first name, but her last name is Miller), daughter of Master P and sister of Romeo (Miller), per Variety.   The series revolves around Kacey (Cymphonique), a popular girl whose status wanes when she gets both braces and glasses, but finds happiness by turning to music.  Based on a new Alloy Entertainment book series of the same name and slated for release in September 2011.  How to Rock Braces and Glasses is penned by David Israel and Jim O'Doherty (Grounded for Life, 3rd Rock From the Sun).  Israel will serve as executive producer with Alloy's Leslie Morgenstein and Gina Girolamo.  O'Doherty is currently executive producing the new Disney XD series Wasabi Warriors.  Cymphonique has appeared on Nickelodeon's True Jackson VP and Just Jordan, and has lent her voice to characters on Disney's Phineas and Ferb.

daily 1.5

Fashion blogger Elin Klin, style by Kling, is getting her own line of clothing at H&M in Scandanavia.

Cool print execution uses the sun to create color!!!

connected devices = connected windows? taking in feedback from the sun to adjust window tinting automagically

interesting idea...