Lonely Island Joins Doritos' Crash the Super Bowl Contest - 0 views
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Greg Steen on 29 Sep 11Doritos is well known for its Crash the Super Bowl ad competition, which lets consumers square off against Madison Avenue. They're taking it a step further in 2012. A consumer-created spot will air alongside a spot made by The Lonely Island-the comedy troupe of Akiva Schaffer, Jorma Taccone, and Andy Samberg-during next year's game. If the consumer spot tops the USA Today Ad Meter, the creator will get $1 million and the chance to work with The Lonely Island on a future project.