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This guy suggests they focus on Google Voice like services, assigned phone numbers, voice mail, mobile video chat, stuff like that.

Retrospective / analysis on Skype's advertising campaigns. Summary: either straightforward or trying too hard.

Not mentioned in the article, but maybe our video calls will be sponsored with ads. The phonecall is really a one-to-one form of communication that can't currently be touched by ads since no one wants their audio to be interrupted by audio. But an ad could easily be placed in a video chat without interfering with the communication experience.

Qlipso is a social viewing platform for online videos. It's like a combination of YouTube, WoW, and Skype. That's right, I just took it to that level. The article also lays out the appeal of social viewing platforms for advertisers while also pointing out the obstacles of different viewing habits depending on type of content being consumed.

viewers asked to donate, theres ebay auction opportunities to skype into a script reading behind the scenes, be a walk-in role, have lunch with creators, get items daily 7.27

very cool sounding- you can "snap" any video (skype and stuff included) from your phone, laptop, etc to your tv daily 12.9

daily 1.19