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"Lapka goes on sale today, a $220 set of sensors for detecting radiation, electromagnetic fields, humidity / temperature, and perhaps most interestingly, a sensor for measuring how organic your food is. But are we really in danger of radiation poisoning or overexposure to electromagnetic waves on the streets of our neighborhood?"

Ad was banned in the UK because it's called Belle d'Opium.  Now the ad is online. If it was not intentional, they just fell backwards into a bunch of publicity.